The Future Of Human Evolution Essay -- essays research papers

The Future of Human EvolutionEvolution, the science of how worlds of living organisms wobble overtime in response to their environment, is the central unifying theme in biologytoday. Evolution was first explored in its semi-modern form in Charles Darwin s1859 book, fount of Species by means of inherent Selection. In this book, Darwinlaid out a strong argument for evolution. He postulated that all species have acommon base from which they are descended. As populations of species movedinto new habitats and new parts of the world, they faced different environmentalconditions. Over time, these populations accumulated modifications, oradaptations, that allowed them and their offspring to survive wear in theirnew environments. These modifications were the key to the evolution of newspecies, and Darwin proposed natural selection or "survival of the fittest" asthe vehicle by which that transmit occurs. Under Natural Selection, someindividuals in a population have adaptations that allow them to survive andreproducemore than other individuals. These adaptations become more common in thepopulation because of this higher reproductive success. Over time, thecharacteristics of the population as a whole can change, sometimes evenresulting in the formation of a new species. human race have survived for thousandsof age and will most like survive thousands of more. Throughout the historyof the Huminoid species man has evolved from Homo Erectus to what we today callHomo Sapiens, or what we get laid today as modern man.. The topic of this paper iswhat does the future have in store for the evolution of Homo Sapiens. Of course,human beings will cut through to change culturally therefore cultural evolutionwill always continue solely what of physiological evolution? The culturalevolution of man will continue as long as man can think after all its theideas we think up that makes up our cultures. In a thousand years man mightcomplete a 180 degree turn culturally (not to mention physiologically) and asseen by our fellow inhabitants of earth we would in center be different beings.One can say that this new culture has chosen its ideas based on NaturalSelection. One can see this in the spread of ideas in the past history of homosapiens, the ideas which cause man to succeed are chosen such as science anddemo... ... haphazard genetic drift,but it may become homozygous for allele "A", whereas the first population hasbecome homozygous for allele "a". As time goes on, isolated populations stragglefrom each other, each losing heterozygosity. The variation originally presentwithin populations now appears as variation between populations (Suzuki 704).The evolution of man can be broken in up into three basic stages. The first,lasting millions of years, slowly shaped human temperament from Homo erectus to Homesapiens. Natural selection provided the means for countless random mutationsresulting in the appearance of such human characterist ics as hands and feet.The second stage, after the full development of the human body and mind, sawhumans go from wild foragers to an agriculture based society. Naturalselection received a helping hand as man took advantage of random mutations innature and bred more productive species of plants and animals. The mostbountiful wheats were collected and re-planted, and the fastest horses were bredwith equally faster horses. Even in our recent history the strongest black maleslaves were copulate with the hardest working female slaves.

William Faulkners A Rose For Emily Essay -- essays research papers

Rather than stating the true meaning of his works, William Faulkner generally uses symbolism to portray the depth of his tales. Throughout the story A roseate For Emily, time is a continuous theme that is portrayed through symbols. The past, present, and future are represented by different people, places, and things. One of which such symbols, the main address herself, represents the essence of the past through her father, her house, and her lover.Historically, the Grierson name was one of the most respected names in Jefferson. Throughout his lifetime, Mr. Grierson played various roles in the community to set ahead the reputation of his name and to earn his family a great deal of honor.He also, however, had and air of superiority about him. His attitude toward women, as evident in the sermon of his daughter, reflects his old-fashioned ways and his inability, or his lack of desire, to move on into the future. Throughout Miss Emilys childhood, her father believed that none of the young men were quite severe enough for Miss Emily. Mr. Grierson did not allow his grown daughter, even at the age of thirty, tomake her own decisions. Moreover, he did not feel it was her place to do work on her own behalf. Miss Emily willingly accepted her role in the household. The name and the attitudes that Mr. Grierson passed on to his daughter Emily symbolically opposed the change that was going on around them. ...

Essay on the Dynamic Relationship of Macbeth and Lady Macbeth

Dynamic Relationship of Macbeth and doll Macbeth An important factor in Shakespeares tragic play, Macbeth is the changing relationship between Macbeth and Lady Macbeth throughout the play. At the beginning of the play, Lady Macbeth is the dominant character in the relationship. As the play progresses the roles count to reverse and Macbeth becomes the more dominant of the two. We can gain insight into the changing relationship by loo world power at the interaction of the couple. The first time in the play where we can make reference about their relationship and their individual personalities in the relationship is in Act 1, Scene 5, where we first meet Lady Macbeth. She is seen alone reading a letter out loud, which Macbeth has written to her. It is telling her of his visit from the witches. The letter told how the weird sisters had come to him and Banquo on their way home after battle and how they also do it appear to him as though they could read his thoughts and how they tormen ted him with riddles. They showed him that they had the power of prophecy and they said that he would become the Thane of Cawdor and then king. They made him believe that his greatest prize, being king, was near and Macbeth who was already experiencing the desire to be king willingly listened to the witches. Lady Macbeth desperately wanted to become queen and when the king made Macbeth the Thane of Cawdor they both thought the weird sisters must be right and he would become king.When the question was vaguely brought up of killing Duncan to get the potful Lady Macbeth worked on this idea and in her eyes it seemed to be a good idea. Lady Macbeth then went about trying to persuade Macbeth into killing Duncan horizontal though he clearly didnt want to. ... ...86.Hugget, Richard. Supernatural on Stage The Curse of Macbeth Its Origins, Background, and History. New York Taplinger Publishing Co, 1975. 153-211.Lewis, William Dodge. Shakespeare Said It. Syracuse Syracuse University, 1961.Q uincey, doubting Thomas De essay from Harris, Laurie Lanzen, and Scott, Mark W. ed. The Tragedy of Macbeth. Shakespearean Criticism, Vol. 3. Detroit Gale Research Company, 1986.Shakespeare, William. Tragedy of Macbeth . Ed. Barbara Mowat and Paul Warstine. New York Washington Press, 1992. Traversi, D. A. essay from Harris, Laurie Lanzen, and Scott, Mark W. ed. The Tragedy of Macbeth. Shakespearean Criticism, Vol. 3. Detroit Gale Research Company, 1986.Wells, Stanley, and Taylor Gary. ed. The Oxford Shakespeare, The know Works Macbeth. By William Shakespeare. Oxford Oxford University Press, 1988. 975-999.

Free Essay - Nora in Act 1 in Ibsens A Dolls House :: Dolls House essays

The Character of Nora in Act 1 of A Dolls House The character of Nora, of Isbens A Dolls House, is particularly difficult to interpret. Her character is constructed by the combination of a number of varying traits. Throughout Act 1 her am immenseuity is particularly prominent. Her frivolous, playful moments are readily followed by moments of practicality and astuteness. It is not affect that Nora is such a changeable character for she is immutablely interchanging between three main roles a supporting wife, fundamental mother and sexual being. Ibsen uses the metaphor of a doll inside a doll fellowship to portray Noras attempt to become an individual while confined inside a male predominate world. Her wish to become self motivated is obstructed by Torvalds power over her. Noras home is the realization of domestic bliss, preserved and presented like A Dolls House. lack experience of life in the real world and oblivious to the outdoor hardships, Nora is vulnerable. She enters muffle d in protection from the outside, portrayed symbolically through her coat, scarf and so forth Immediately, Nora appears childlike and coquettish. She orders Helene in an excitable t star to hide the Christmas tree as the children mustnt see it till tonight. Noras secretiveness in wanting to hide the tree, extends further, and is a constant theme. Following Torvalds light- hearted interrogation with regard to whether she has had any macaroons, she becomes nervous and lies, No Torvald, I promise...No No...Torvald I swear. Of course, this is particularly important as the entire play rotates around Noras big secret. With the entrance of Krogstad, Noras sense of fun abandons her. Her attempt to enforce her social superiority over him is genuinely intimidated. In her ambitious attempt to be superior she states one isnt without influence. However, within moments she is forced into pleading Mr. Krogstad, I dont have any influence. Noras stereotyped roll as a doll confined to a dolls house c onstantly being fathered by Torvald encourages her childlike manner. However an entirely different contradicting side to Noras character is revealed when Nora explains exactly what she did for Helmer. Although Nora is a woman who shirks or is probably unsuspecting of her responsibilities (particularly with regard to her children who are under permanent care of Ann- Marie) here she has, apparently, fulfilled something of her duty as a wife. Her personal attitude to her action, which in her mind save Torvalds life is very childlike.

War of the Rats Essays -- David L. Robbins Literature Essays

War of the RatsWar of the Rats, written by David L. Robbins, and the movie Stalingrad, directed by Joseph Vilsmaier, are two excellent sources to be used in furthering cardinals understanding of the second world war and specifically the battle of Stalingrad. Both of these sources cover generally the same material. They some(prenominal) are dramas about the battle of Stalingrad, yet each has their own unique perspective upon the war. These two sources can be used together to increase ones knowledge on the subject at hand.War of the Rats, a book that has been recently published is basically a war inside of a war. It focuses more on a personal battle of two men then it does on the battle of Stalingrad on a whole. The book has four main(prenominal) characters and is mostly based on these people. Robbins seems more content on telling his drama he is revealing to the reader then giving actual diachronic accounts on the battle of Stalingrad. Robbins story starts out about the Rus sians skilled assassin, Army Chief Master Sergeant Visily Zaitsev. Zaitsev is a famed sniper, known for killing the fence Germans with ease. The Germans realize how dangerous of a weapon Zaitsev is, and counter with their own master sniper, S.S. Colonel Heinz Throvald.Throvald is sent with one mission kill Zaitsev. Also included in the darn of Robbins book are Tania Chernova, Zaitsevs assistant, and Corporal Nikki Mood, a composite German soldier. Tanis Chernova and Vasily Zaitsev eventually fall in love. The novel eventually ends with the two master snipers, Throvald and Zaitsev, carrefour each others paths. In somewhat of a cliffhanger, the book finishes off with some(prenominal) Throvald and Zaitsev putting crosshairs on each others head. Although it is genuinely entert... ...ery educational. Both are based on factual events. War of the Rats is more about two individual people than the actual war, but still gives a brief overview about the battle of Stalingrad. St alingrad focuses on the suffering of the German soldiers and probably is more useful than the War of the Rats in the sense that it covers the actual war more. However, both are highly recommended and go hand in hand. One would probably understand the importance of the Second World War on the Eastern apparent movement in world history most if he or she looked into both sources.Works CitedBeschner, M. George, and Alfred S. Friedman. Youth Drug Abuse. Toronto D.C. Heath, 1980.Dogan, Shamed. Legal Drinking Age Should Drop to 18. amply Ground.com. 1997 February 14, 1997 Group Survey of 100 people. Should the Legal Drinking Age Be Lowered to Eighteen? May 25, 2000

Mad Cow Disease in the United States :: MCD mad Cow disease US Essays

In March of 1996 the British gripe cattle industry was dealt an incredible blow when a European Union commission impose a worldwide ban on the export of UK beef. The ban was imposed after an outbreak of mad cow disease (MCD) in Britain. MCD is the laymen term for bovine Spongiform Encephalopathy (BSE), a disease that leads to deterioration of the brain tissue in beef and dairy cattle. It is the hypothesized link between MCD and Creutzfeldt Jakob Disease (CJD), the similar condition in humans, which led to the imposition of the export ban on British beef. This ban effectively crippled the UK beef export market in addition to move a shock throughout Europe concerning beef asylum. News of this ban spread throughout the world portraying images of infected cattle stumbling and falling inefficient to maintain their balance. While the scientific community was, at the time, unsure of the nature of the link between MCD and CJD, if any, the effects of the outbreak may have been much tha t reaching than Europe.It is arguable that North America was also impacted to some extent, whether long term or short, by the MCD scares. In the days that followed the ban on UK beef, beef futures in Chicago fluctuated as traders were torn between two economic forces. The first was the expected increase in demand. Markets formerly serviced by UK beef must now be filled with beef from other countries. The second impact deals with the adverse effects the outbreak could have on consumer demand. North American consumers were also exposed to a great deal of media propaganda as most, if not all, North American newspapers and television news broadcasts, national and local, carried stories of the outbreak and the horrific consequences of CJD. If concerns of viands safety in the United States and Canada were never of concern there would have been no need for the United States Department of Agriculture and Agriculture and Agri-Food Canada to issue statements testifying to the safety of each of the countries respective beef. This paper looks at the short-term impact of the MCD media propaganda on consumer demand for beef in the United States. Due to the fact that the supply of beef in the United States is completely risk free, or at very most extreme minimal risk, in terms of MCD and the risk to the beef supply, the scientific side of the story need not be considered.

I Didnt Do It

Case Study 1. What are the challenges facing LOreal dole outment? 2. Make a list of all the functionalities of emailprotected described in the video. What kind of a knowledge management system is emailprotected? 3. Why did LOreal say it chose the SharePoint programme? 4. What do you think are the ultimate benefits of emailprotected for LOreal? 5. What might be some limitations of SharePoint in this application? 1. LOreal is a large-sized and international enterprise with many another(prenominal) branches all everyplace the terra firma, making it difficult to communicate immediately with other employees around the world as tumesce as share information.It is important to defecate good mutual communication between each department. In order to overcome the obstacles of being in different places, they need a secure and second knowledge management system such as emailprotected 2. It is a powerful information system with various functions such as search engine and discussion forum s which allows people to have control over information according to their needs and organizational roles to make management more efficient. 3. Share point helps people field the information easy and quick. It also makes searching information within a huge database efficient.Moreover, the system can combine with Microsoft Word, Excel, and Power Point. It can also be modified via email. It is a user-friendly system. 4. I think that the ultimate benefits of emailprotected for LOreal are increasing the efficiency of information delivery, providing a safe platform to manage the database, and improving the searching tool. 5. Some software developers indicated SharePoint is too complex to be developed. In addition, its structure is different from other web based applications. Week sestet Case Study Case 1 LOreal Knowledge Management Using Microsoft SharePoint 1.What are the challenges facing LOreal management? LOreal, founded in 1907, is worlds largest cosmetic and beauty company sellin g globally more than 500 brands. LOreal has five worldwide research and development centers spread over France, joined States, Japan and China. To link everyone of them on the same platform of information is a difficult task. The intranet for this division must support thousands of researchers working in France, the United States, Japan and China. The intranet is required to support professional applications as well as databases on subjects including biology, patents, hair color and laboratory security.In such a vast earnings its difficult for teams to communicate. Team members lose interest in commercial activity when they consume more energy in communication. To overcome these hurdles and to manage its largest profits initiative LOreal chose SharePoint Portal Server. 2. Make a list of all the functionalities of emailprotected described in the video. What kind of knowledge management system is emailprotected? * Microsoft SharePoint products and technologies include browser based collaboration and a document management platform.These can be used to host web sites that access shared work posts and documents, as well as specialized applications like wikis and blogs from a browser. * Users are allowed to manipulate proprietary controls or pieces of content called web parts to creat or modify sites. * The MS SharePoint is a premier collaboration server and a powerful platform that allows to work several persons on same set of documents together. * It is targeted as a colaberated work space and a tool for management and automation of business processes. In short this is a collabration of processes and people.

The Comparison Between a Soliders Sweetheart

Maria Gonzalez 8/22/12 Period 8 Career Goal and Research Well I have invariably wanted to be a Marine Biologist, Homicide Detective, or a Forensic Pathologist it is simply because I love science it simply makes me wonder roughly so many things. My top choice right now would be a Homicide Detective and then later on in the years visitation make sure I accomplish all my cultivations. This is what I want to do simply because I love science. I also think accomplishment more about the body is amazing, and how accidents happen always leave you wondering.The degree Ill need to become a Homicide Detective is high school for guard officers, college associates of bachelors degree for higher(prenominal) ranks. Law enforcement agencies may require additional training. There isnt really anything they ask for to work in this motley of field, if you want is optional you can attend college and then go to college for two years receive your bachelors degree it only gives you a higher rank.You a lso have the option to start as a police three years as a police patrol then you masturbate promotion. Normally you first take a competitive promotional exam. If you pass, then you can choose to become either a sergeant and manage different patrol officers, or to become a detective and do investigate work. Well I really dont need anything to be do in High school but only graduate, but indeed Im also taking all the science class possible in high school, so far I have taken six science classes.My actual job title will be a Homicide detective after I go through the whole process and the median salary range is about 68,820. The top paying statements is the District of Columbia, sore Jersey, Delaware, California, and Alaska. Where I see myself in ten years is already working as a Homicide Detective and working on getting my other goal completed which is becoming a Forensic Pathologist and doing a total of eight years of school including college and university.

The Company Man

Ellen Goodmans attitude toward Phil in her chromatography column, The Company Man, cuts off as a bit mocking. The use of repetition each(prenominal)ows her to clarify her tone toward Phil even further. She conveys this attitude specifically when she uses quotations and explanations of his family members.Goodmans constant repetition of the phrase, He worked himself to death, finally and barely at 3am Sunday morning, implies her sarcastic attitude which is apparent throughout the piece. What she is trying to say is that all of the hard work he did was for nothing because he terminate up dying and was totally replaceable. She clarifies her sarcastic tone in line 77 where she not only repeats he quote, He worked himself to death at scarcely 3am, but adds no one was really surprised. This is saying how everybody had an idea and definitely knew that he was literally working himself to death. The worst part was that in the end it was all for nothing.Phils survivors consisted of his wi fe and three children. The eldest of his children asked the neighbors about his father and what he was like. The author uses this to imply how Phil was never there for his children because his father was always working. Another workout of how Goodman exemplifies this is when she writes, but whenever she was alone with her father, in a car driving somewhere, they had nothing to say to each other. This shows how since he was never there, they didnt really have a good deal to bond over or talk about.Ellen Goodman mocks Phil by using dialogues of his family members and also by the use of repetition to express her attitude and tone. Her overall argument is that you should respect your family instead of working, literally, to death, for you never know when it might be too late. In Phils case, he died without achieving his desired results, which were to finally become president of his company. Goodman finally ends her column with the dialogue of the companys president, asking the worker s, Whos been working the hardest? a perfectly ironic closing, showing readers that Phil essentially died to make some other workaholics dreams come true.

Causes and Consequences of World War I Essay

Belief in inevitability of state of struggle and advocacy of war to become supreme major cause for WW1. 5. Anglo-german naval rivalry Britain was supreme at sea and was challenged by germany. Britain couldnt accept this. The rivalry culminated in WW1. 6. Absence of planetary organisation plan of europium was informal group of nations aftr napoleans thrashing but couldnt control its member and didnt represent the entire free world. The system of pacific resoluteness of international disputes set up by the hague concourse was unsatisfactory.And couldnt contain imperial rivalries. 7. Negative role of the press in creating war psychology in spite of attempts of g all overnments to normalise their relations. 8. Autrian and serbian rivalry Austria-hungary wanted access to sea at the address of slav territories and serbia represented slav nationalism. The two had contradictory aims. This led to a conflict of interest and was encouraged by the russian czar as well building grounds for war. 9. Personal ambitions of leader. Kaiser william II of germany, austra-hungary, russian leaders(czar and his wife). 10.The Sarajevo incident appropriation of bosnia-herzegovina by austria in 1908, 2 balkan wars, Italian annexation of tripolo ,moroccan crisis along with the japanese threat to peace in the background, the assassination of the crown price of austria-hungary, archduke franze ferdinand with his wife in sarajevo june,1914 was a direct cause for WW1. Consequences The results of the great war were almost as numerous as its causes. By the end of the world war in 1918, American president woodrow wilson proposed peace and made a statement of war aims in his famous 14 points 1.Open covenant of peace,openly arrived at and Abolition of secret kickshaw 2. Absolute freedom of navigation at sea, outside territorial waters in peace and war except by international action. 3. Removal of eco barriers and asylum of equal trade conditions 4. Reduction in national armaments to t he point exactly needed for domestic security 5. Free,open minded and impartial adjustment of all colonial claims 6. Evacuation of all russia territory and allowing its to politically develop in acc with her own national policy 7. Evacuation and restoration of Belgium 8.Same for france and return of alsace and Lorraine to it. 9. Readjustment of italian frontiers along clear line of nationality 10. Freest opportunity of autonomous devt for people of austria-hungary 11. Evacuation and restoration of romania,serbia and montenegro and free access to sea for serbia 12. Autonomous devt of the non turkish possessions of the sultan 13. Resurrection of supreme polan with access to sea. 14. Formation of a general association of nations for the purpose of affording mutual guarantees of pol independence and territorial integrity to small n great alike.These were real but non followed by the european nations of the peace conference and were later rejected by the american senate after woodro w wilson lost his popularity and presented them befre the senate. Paris peace conference Fightin in WW1 ended with complete surrender of germany in nov,1918. Representatives of allied and associated powers assembled at paris on 18 jan 1919 to draw a new map of europe and the world. Selection of paris as venue unfortunate decision. It was done to take revenge from germany for the french humiliation at the hall of mirrors in versailles aftr the french defeat in the franco-prussian war.The conference was a victors club as none of the leaders of the defeated countries attended it as they were allowed no say in the conference. The conference was rule by 4 leaders- woodrow wilson, PM lloyd george of britain, PM of france george celemnceau, italian PM vittorio orlando. It was at this conference that the accord of Versailles was signed, officially ending WW1 on 28th july 1919. Provisions of treaty of versailles 1. Territorial provisions territorial changes in respect of germany. alsace a nd lorraine returned to france eupene,malmady and mernet given up to belgium east germany given to posen Parts of west prussia and silesia to poland. Poland given access to to sea at the cost of german by way of corridor in west prussia. port memel and hinterland taken away but fate undecided. Later given to lithuania. char mine area of saar demanded by france by nt given to france. Only under temporary control of france. Aftr 15 years- plebiscite conducted whether saar wants to go to germany, france or remain with league of nations Ausrtia-hungary broken up into small states. New austria small ger speaking landlocked state.Due to fears of france, germany and austria prevented from uniting without permission of league of nations of which france was permanent member. small german territory alike given to czechoslovakia. germany also lost all colonies which were taken up by other powers of league of nations. 2. Economic provisions of amends. War indemnity cudnt be imposed on ge rmany because a)cost of war borne by assort impossible to return for germany b)woodrow wilson against war indemnity since war cost werent only borne by allies but also by defeated powers. so allies demanded compensation for indiscriminate bombing and loss of lives at the hands of germany no due amount was fixed. A amends commission set up to determine the extent of civilian losses keeping in mind germanys capacity to pay back. germany was to gives horses and cattle to france n belgium and coal to france,belgium n italy. It was to surrender it submarine telegraph cables to allies and surrender all merchant ships more than 1600 tonnes. default on part of germany was punishable by allies customs union between Luxembourg and germany abolished to end german control over luxembourg economy. repartion commission submitted its report in april 1921 and total amount payable by germany was 6,600,000,000 pounds. germany ws to giv trade facilities of certain commodities to allies. Acces to se a to Czechoslovakia and Switzerland. german rivers and canal internationalised. 3. Disarmament principle of reduction of arms incorporated in covenant of league. But it was non followed by allied powers. There were severe disarmament provisions for germany that made her a military cripple army limited to 100,000 troops and 4000 officers.Recruitment only voluntarily. navy limited to 6 battle ships,6 light cruisers,12 destroyers and 12 torpedo boats. No submarines. Strength of navy only 15000 men and 1500 officers. War ships in supererogatory were to be dismantled. debarred from having an air force and naval aircrafts. german general staff abolished. Allied control commission set up to supervise enforce of these clauses. find out up ws to be funded by germany again. 4. War and guilt crimes germany declared solely responsible for war by article 231 of treaty. german emporer kaiser william II was found indictable of violation of treaties and international law. He sought asylum in ne therlands who refused to hand him over to allies for a trial. german people could never accept that their demesne alone was responsible for the war. 5. Provisions regarding international organisation 1st part of treaty provided for the establishment of a world organisation to be known as league of nations. Its constitution,called covenant, was adopted at the paris conference and included all peace treaties. It was to consist of an assembly,council and secretariat. A permanent court of international justice and international labour organisation was to be set up. These bodies were meant to maintain peace,settle international disputes peacefully,punish countries who may break the covenant and improve social and economic life all over the world. The guarantees of the enforcement of the treat were written in part XIV according to which until successful execution of the treaty the entire Rhineland(west of rhine with bridgeheads) would be occupied by allied powers.Germany was at long last reduced from a world power to an insignificant small power. She was forced to give up monarchy and accept democracy which was something the country wasnt prepared for. The treaty was so humiliating that the german had sworn revenge for it. The seeds for WW2 had been sown. Hitler later exploited this situation and imposed dictatorship in 1933 and began rearmament under the excuse that the allies had not reduced their armaments. This led to another arms race,violation of the treaty and eventually culminated in the second world war. Other treaties treaty of st. ermain with austria on the model of treaty of versailles with excpetion of the reparation clause. treaty of neuilly with bulgaria treaty of tianon with hungary treaties of sevres and luasanne with defeated turkey to separate its constituents and reduce military capacity and pay reparation Fall of Ottoman empire Its fall during the war created many newly independent middle eastern nation states which were quickly taken over by britain france etc. Economic depression The end of the war also caused a temporary economic bubble which soon popped and led to the great depression.

Grizzly Man Essay

Grizzly ManIn Grizzly Manamong the controversy stirred by the behavior of Treadwell, the central idea expressed in the film is that the nature is indeed indifferent and man should not cross the borderline between man and nature.Wild animals are not friends of human. Treadwell put wholly his heart to the cause of protecting the bears. He repeated in his films for many times that he loved them and he was willing to die for them. He tended to impute them like many people do to the dogs and cats, but he forgot they were not those tame pets. He touched bears in a way that count onmed to irritate them. He maybe had a belief and confidence that the bears also saw him as their friend and treated him differently. But in fact they didnt. In the narrators opinion, the common denominator of the universe is not harmony, hostility and murder. Treadwell spent 13 years with the bears and he thought it was a wonderful and simpler world, he even wanted to get going a bear, but in reality it is a hash world. In those big and ferocious bears eyes, they see only food and they never regard him as a friend. The narrator tells this observation at the endfrom all the faces, all the bears that Treadwell ever filmed, I discovered no kinship, no understanding, no mercy. I see only the overwhelming indifference of nature.There is an ultimate invisible line between bear and human. The line has been respected by native people and the majority of the public. They know it is a very different world from the one where human lives. when you cross the line, you pay the price. the curator of the Kodiaks Alutiiq Museum mentioned this principle that has been strictly observed for 7000 years. He doesnt agree with Treadwells behavior of staying too intimately with bears. He believes that he has crossed the invisible boundary, that is, the line which has been mentioned above. So even if Treadwell was repeatedly declaring that his of import purpose was to protect bears from poachers, he didnt real ize that his behavior was an other(a) kind of invasion of their habitat and he was doing a lot of damage to them. He got close to those bears crazily and in un undue way.He violated the reasonable rule of the park that one should maintain at least 100 yards of maintain from the bears. He lived with them and tried to make the bears get used to the existence of human, which was very dangerous for bears, and so on. As the narrator says in the movie, the best protection for the animals is that of their habitat. both action of protecting animals by invading their habitat is not persuasive and of course substructuret do any good to them. Like Treadwell, during his 13 years, he didnt carry bears any practical protection except serving them a delicious dinner with his and his girlfriends bodies.Life of PiThe view presented in this movie is that human and ferocious animals can co-exist peacefully if human can meet the survival needs of the animals and nature can give human hope and direc tion to survive.Darwins theorythe survival of the fittest, emphasizes the fierce and somewhat ruthless struggle of survival among the species and the individuals. It is indeed true in almost cases. But in Life of Pi, it describes a picture of human and animals co-existence in a more harmonious way and proves that their struggle and contradiction are not so irreconcilable. In this movie, Pi was taught at his childhood by his father, that the animals, esp, the tiger, etc are not his friends. So at the first of the drift, Pi didnt intend to co-exist with the tiger. He had had the chance to kill it. But his virtuous nature didnt allow himself to do so. So he made the final finality to co-exist with this ferocious animal. He supplied the tiger with food and fresh water to survive so that he himself would not become the dinner of it. The threat to each other and the certain kind of peaceful co-existence helped them persevere to be saved at last. Even Pi himself admitted that the fear o f Richard Parker kept me alert. I wouldnt survive without Richard Parker. homophile actually should be grateful to nature. Nature provides them with the animals living in it and therefore sustains humans life. In the movie, nature is indifferent by the storm which caused the disaster of the ships sink and took away so many peoples lives. But on the other side, during the hopeless drift on the sea, nature also gave them food in the sea. It led him to the island when Pi had already lost his hope for survival, which made him regain the hope for life. Nature gave these seemingly coincidences to make for Pis survival from this disaster.Which kind of view do you agree with? Comparing two different views presented in these two movies, the former is more persuasive and reasonable. discourse the relations between human and nature, people should always remember that nature is indeed indifferent and keep a proper distance away from nature, particularly the animals. Any human action which int erferes with their natural life in an undue way will surely provoke the revenge of nature and pay a price for what they do.Guess of teachers view Teacher may agree that nature is indifferent but to some extent human and can get along well with each other unless both of them dont cross the borderline and do harm to the other. Because America is a verdant which pays much attention to environment protection. They dont encourage too much intimacy with nature for they know the ruthless and indifferent nature, so they do a good job in establishing the wildlife reserves. But on the other hand, they love to be close to nature.

Does Technology Make a Difference? Essay

In Port Jackson, the first British colony of New S unwraph Wales arrived. When the colony arrived in January 1788, they came cross sorts Aboriginal people who were known to angle approximately Port Jackson. As of today, there is said to be over 580 species that live in the waters around Port Jackson. The Aboriginal people had been seeking in these areas prospicient enough to make fish a part of their diet. When the British brought their colony to Port Jackson, they wise to(p) to also make fish part of their diet.Aboriginal people utilise the resources around them to make equipment and transportation to fish. They made spears for people who would fish from the shore, and made small canoes and fishhooks out of shells for those who wanted the challenge of catching bigger fish. When the British saw how these people would catch their food, they brought over fishhooks made of metal, nets and boats that were much larger than the canoes.Introducing new and transgress technology in an environment is never easy. This article discusses the important issues to understand, the good and the bad of technology. Introducing a new technology to an older method made the stage business of fishing boom, which was good for both sides. With the British bringing in their methods helped bring more fish for the people to run through, with the addition of what the Aboriginals would bring in at the hold back of the day. Also having the new technology, there was a broader variety of new fish that couldnt be caught with the old methods.It also helped the Aboriginals convert to using the methods that the British used after seeing how much more fish they could catch in a day. But like e realthing new to people, it caused the Aboriginals kind of give up on their methods all the way, just to keep up with the British. After a while the Aboriginals would start working on the British boats to earn a percentage of the fish they would all catch each day. The British would also trade some of the fish they had caught for equipment from the Aboriginals. And after a couple years of mass fishing, both parties would rowlock into the issue of overfishing and pollution from commercial fisheries.As a whole, I thought this whole article was interesting to me, notwithstanding there was a few things that stuck out more than others. It is mind blowing to hear that just alone, Port Jackson has over 580 species. I always knew that there is quite a few different species of fish, but to think that there is over 580 at Port Jackson and then think almost how we cant swim to the bottom of the ocean to resonate what lives only down there makes you wonder if any of the legends weve heard as children could be true. There could be all sorts of ancestors of fish or other life story things deep down there they may let lived through ancient history. The other interesting thing I read was about all the fish bones. I know that when things die they leave behind bones, but to think about fi sh bones lasting that long is crazy. When we cook fish and eat them, you see their bones and how small and fragile they are, and to think that some fish bones can last for thousands of years its amazing.Even though I thought this article was very interesting, there were a few things that were a little difficult for me while reading. I rattling enjoy learning about the ways of archaeologists and anthropologists, but when I read articles like this I have a hard time following what the author is saying because of all of the weird, scientific names they give to fish, animals or even people. I know that it is just how things are named in the science world, Im just not familiar with all the terms yet, and so I pulsate confused sometimes. Also I get stumped non-stop about how they found out so much data about a certain thing when we didnt live back then. I think it is amazing how they find so much discipline from something so small, like a fish bone, but at the same time its mind boggl ing because its not like bones, rocks, trees, or other things that they study come with instructions. And I think these things are the reason I am so fascinated with this line of work.For archaeology, this is a very important article to explain that what they do is very important. Archaeology to me is a very important part of our lives. If it wasnt from them, I wouldnt have been able to learn things about our past from this article. We learn so much about our pasts and that helps us with our future because of the studies that archaeologists do, like in the article. Its because of them that we are able to know that the Aboriginal people have to convert to a new method of technology because of the British. It also helps us understand what the living was like at Port Jackson during that time period, which also helps understand what graphic symbol of plants and animals and fish lived during that time. Which has an end result to help explain the transformation how the fish we know about today are different in some way from the past fish, but know that todays fish came from the past. Its the same thing with humans, they study and do tests of human remains from thousands and thousands of years to get a better understand of where we came from, and what we used to look like or how we came to the features that we have today.In conclusion, this article has given me a lot of new information that helps me understand our pasts a little better. At the same time, it also helps you open your eyes a little more because in todays world, we have technology change all the time and we are just all so use to it that we dont really see how much it really changes us or even how it effects us all. Back in the 1780s I understand and realize how scary change can be for people or colonies.It would be pretty scary for a colony to move to a place youve lived and bring these new methods that help and hurt your lifestyle at the same time. And today we dont usually have those feelings or wor ries because we are so use to change that we act like its nothing. It is also amazing how we are able to look at artifacts or bones from the past, like fish and we know what type of fish they are and long ago they had died. Reading articles like this just is amazing to me because you always wonder how we got to where we are today, or where did we actually come from and why do we have exchangeable features from a bunch of different mammals.

Did all Americans benefit from the boom in the 1920’s? Essay

The USA had massive industries and had lots of natural recourses. The post premier World War boom started for a number of different reasons particularly the rise of upstart industries and new methods of industrialisation. It led the world in new technologies. It developed technology such as automobiles, telephones, and electrical appliances. the States sold to Europe as well as to a domestic market and therefore internal wealth grew. Henry Fords car plants employed many workers to assemble the cars, and many more than were employed in supply industries such as steel, leather, glass and rubber.In addition there were thousands of deal working in road construction for the cars to run on. Because of general winity many people could right a track spoil products on credit or borrow money from the banks easily. Many of the the Statesns believed that they had a right to prosper they wanted to have a nice house, a job and lots of food. People believed that the best way of life was to spend as much money as possible. The First World War similarly contributed to the boom, other countries who had borrowed money started to pay some of the money they owed with interest. Europe imported goods from America to help manakin up their own economies.The older industries such as coal, leather and textiles didnt do to well. Coal had competitor from oil and electricity which was being used at a bigger rate than coal. Leather and textiles didnt have much competition from other countries but there was competition from man made materials. withal there was competition from the Southern States were the labourers were paid less(prenominal) for longer hours.The growth of industry made it worsened for the ordinary people because they werent require to do theyre jobs anymore because their jobs were taken over by machines which could do the work in half the time. 32% percent of Americas income went richest 5% of the population, 10% percent of the income was shared out between the sillyest 42% of the people. The unemployed people included many of the poor whites but there was a bigger majority of unemployed blacks and Hispanic immigrants. Approximately 42% of Americans right off lived below the poverty line and they didnt even have rich money to buy food, clothing, housing, warmth or any of the bare necessities for their families. Even though many of these people could not afford to buy products, the amount of goods had doubled.The farming industries were hit quite badly too. There was competition between the efficient Canadian farmers in the north who were importing wheat at much cheaper prices so America rather brought from them. America had also put tariffs onto exports and therefore Europe werent importing as much produce as they used to. There were many rural banks that went bankrupt because farmers werent getting enough money acantha to pay the banks. Another factor was that the population in America was falling and therefore there was less demand f or the produce and there was tons of wheat that no one wanted.The farmers were producing enough food for merchandise and for the country but there werent enough people to eat all of the food. There was enough food for the farmers and fourteen other families. At this time many Because of the introduction of technology and machinery less labourers were needed and in the 1920s six million rural Americans were unemployed. These people didnt have the right expertness to be employed in the cities. Three quarters of a million blacks were also unemployed when they upset their jobs on the farms.In conclusion, we can see that the boom did not bring prosperity to all. Rather, while the urban population, in particular those involved in the new industries as well as the middle classes slackly certainly benefited during the boom years, the rural population particularly in the grain belt suffered as a result of over production and shrinking markets.

October Sky Movie Essay

October Skyis a movie most how a hillbillyaccomplished his dream of mental synthesis move ups and got out from the falling mining hometown namedCoalwood. bulls eye Hickam, the main character of the movie, would neer succeed in his rocket salad dream without the extraordinary inspiration and encouragement from MissRiley. An outstanding educator will focus on enlightening schoolchilds andextendingtheirlimits instead of instructing strict rules and following rigidformats. The t from each oneer in the movie, Miss Riley, recognizes the potential in every student, not only the ones with visible ability. She would usephilosophicalstories and her experience and observation to help her students to tailor-make their dreams. Allthe positive oppositions on the students camefrom the unique per watchwordality of the instructor. There is a remarkabledialoguethat touches my face and wins my approval in themovie October Sky. When Homer and his partners were going to launch their rocket, ap proximately of the town residents had found their blockhouse and had been waiting fortheirlaunch. Miss Riley said to Homer, You do not have to prove anything to anybody.Miss Riley said that to the boys to make them life more relaxed and try to comfort them fromnervousness. Even Homers father, can Hickam,didntbelieve his son could be successful inbuildingrocket. Miss Riley gave support to the rocket boys and helped them to approach their goal as much she could, such as ordering a book for Homer. In the beginning, Principal Turner shoot the breeze Miss Riley for giving her students false hopes and wasting their time and confiscated Homers rocket and the book slightly rockets. It was Miss Riley helped to get Homers things back and directed him to postdate his goal even though there would be obstacles along the way and he should not fear. Homers father, John Hickam, and IkeBykovsky twohad influence on Homers coming of age. Theeffects from them were definitely not the elements that motivated Homer to achieve his ambition, but they taught Homer his responsibility to the family.Ike rather stayed at miningfor higher salarythango back to work in car shop. For the reason that his family was in poverty, his choice headed him todeath. In another accident, John was severely wounded, Homer picked up the responsibility to support family as his father had done. John was one of the majorobstacles for Homer toaccomplishhis rocketdream. His father wanted to make Homer to be an exceptional mineworker inCoalwood then take his place in the Company, so he threw Homers rocket equipment out andsneered atHomer. John had constructed his plan for Homers futurenevertheless, Homer hated to be aminer. Johns unsupportive actions towards Homers rocket dream were absolutely banishto Homer. But John gave Homer apositivelecture about how to treat friends when John salvageODellfrom hisdrunkenstepfatheroutside the police station.Homer shaped his outlook and grew up to be a man from IkeBykov skyand JohnHickams valuable lectures. Inthis tangible world, educators do not indispensablehave to be human being. Anything that inspires us can be our role model. The similarity between a physical object or an event and an instructor is that they both can give students positive impacts done affirmative representations. There is another movie that inspiredme named,Life ofPi. It is a sad story about how an Indian teenager survived from a marine peril with a tiger.When Pi was a child, he born-again himself to several religions, and his father told him that having several different faiths in the meanwhile is equal to not believingin anything atall. His mother explained a different idea to him which is, science takes overour outsideworld and it never gets insideour heart,onlyfaith does.This shortconversationin the movie has its owncharmit reveals some truth to me, and affects me ondevelopingmystandard of treating the world. Pis experience of sailing the sea taught methatno matter how slight the chanceis we should neverlosehope. Even though the movie did not admit these ideas directly to us, it gave usthe direction to imagine. As the interpretation above, with child(p) educators always use stories and their experiences to enlightenstudents.Thatis where usually the positive sources come from. In October Sky, Quentin, oneof the rocket boys, could also beseen asa great teacher toHomer.It was him who introduced Homer the basicideasaboutrocket Homer would probably never recognize his transcendental potential without Quentin. Before making friends with Homer and the other two Rocket boys, Quentin was the biggest geek in their school. He continued school without having a social lifeandfriends.Quentin came from a poor family in the poorCoalwood approximation he hadnothingbut a cleverbrain. Rocket Dream joined Quentin and Homer together, and they were attracted by each others qualities as well.Homer desired Quentinsknowledge, and Quentinwanted Homersbravery and compas sionwhich encouraged him to pursue hisdream. They were not only a good friend toeach other, but alsoa good teacher to each other. Educators giving great positive impact and support to their students donot require obtaining a high diploma, but the ability to recognize the students potential and discover their possibility for greatness. Great educators come with a unique personality. The most primary(a) job of educators is not to make theirstudents to besolely erudite, but to offer them confidence and understanding to pursuetheirdreams,justlike what Miss Riley have done for the rocket boys.

A Man For All Seasons

The change over from night to day (81 ) Is haveed using a simple change of lighting. Light conveys the notion of change. legion(predicate) motion picture changes argon followed by the subsequent change in lighting. Like the setting of the sun indicating the change into night. Bolts wasting disease of light gives the viewers an ability to feel the mood of the next scene and foreshadow the outcomes. The candle is employ numerous times by dint ofout the take to the woods and is a source of focused light. It Is sm only and casts a disgraceful light, bringing the feeling of darkness and conspiracy. When taken away or blown out, it represents a change the give the sack of something.Wolves exits the stage, taking most of the light from the stage as he does so (13) giving the scene a dark and sinister feeling. It foreshadows the change of Lord Chancellor to Thomas more(prenominal), and how this new position is going to be troublesome and fatal. Cromwell seizes Rich by the wrist and he holds his hand in the candle flame (46) terrorization Rich and Introducing the feelings of cruelty and horror Into the atmosphere. Cromwell f effectiveening follow through reflects what has happened In that scene how Rich has now switched sides, shutting his relationship with More.T inheritor friendship smoldering away eke a slow burn. Silences atomic number 18 as Important as dialogue in a play?discuss the most significant taciturn mowork forcets In the play and their Importance. There are many quiet downs In the play, such as those of the common Man, who chose to maintain silence sort of of revealing the plotting against More. More had besides kept silent as Rich took the silver cup which signifies decadence instead of the teaching Job, a way to benefit society. In acquit II, More remains silent slightly Norfolk until he is sure that the friendship should be ended.When Norfolk states that More should take the oath, More ends his silence s well as the friendship. T he biggest silence Is Meres, which had kept him alive through the ordeal of faggot Henrys divorce until the very(prenominal) end. This silence, according to the bible, cannot be learnn as dissent towards the king. He wittily uses this silence to his advantage in raise to protect himself and his family against the law, as well as to pr change surfacet perjuring his beliefs. However, Cromwell argument that silence can signify attestation with the example of the silent murder witnesses cost More his life.More similarly protects his family from the law by refusing to answer them. The silence e maintains about his opinions with the Act of Supremacy Is foreshadowed by the takes offence, by staying silent in front of them, they are able to truthfully answer in a court of law that they do not tell apart his opinions. Stage directions convey a great deal how do the stage directions for the Common Man convey the plays ideas? The Common Man is used by Robert Bolt to change the setting o f the stage in the play. Many times in the play, he changes the setting while in char roleplayer.He also addresses the auditory sense and comments on the action as a character within the play. Robert Bolt uses the Common Man as a fibber through he stage directions to help the play to flow as a story rather than a play. Due to the Common Mans stage directions, he is meant to draw the audience into the play rather than disaffect them. He begins the first act by saying, It is perverse To start a play made up of kinds and primevals in speaking costumes and intellectuals with embroidered mouths, with me. (1) The Common Man is to represent the common type of people and through his actions and antithetic characters throughout the play, the Common Man is relatable for the audience members and his reliability is conveyed through his stage directions. The Common Man is also used to highlight the traits of the other characters. As the sauceboatman, he is used to demonstrate meres generos ity. (15) The Common Man is also used to connect the two acts. At the beginning of Act II, the Common Man is used by Bolt to describe the change of time and setting, he sets up the scene by giving the audience some background.The foreign water is emphasized by the Common Mans speech at the beginning of Act II, a lot of waters flowed under the bridge (47). The Common Man is used as a tool to help bring the play together and to help develop the other characters within the lay. thematic Questions On page 1 5-16More has a conversation with the boatman. Explore the ethical implications of their discussion. How does the typery of the boat and water reflect those ideas? In the preface to the play, Robert Bolt addresses his usage of water as a cipher for the superhuman context. The sea is unpredictable, unknown and alien giving it a sense of supernaturalism. He states that his main metaphors are the sea and water that the references to ships, rivers, currents, tides, navigation (xvi) are all used to create a poetic image with philosophical depth. He compares society by contrast figures as dry land. Although Thomas More grasps onto the synthetic rubber of the law and land, his doctrine takes him out into the chaos of the sea. Within the play, the symbolism of Meres faith in God as water and his belief in the law as the land is explored.Since Bolt intended the land to be considered to be a safe and known concept within the play, it can be compared to Meres experience in law. More is educated in law and he constantly uses the law to back his arguments. Due to meres knowledge of the law, he knows that he cannot be accused of high treason. The law s a causeway upon which so long as he keeps to it a citizen may walk safely. (92) More is comparing the law to a citizens walkway, if the law is kept, the citizens should When a man takes an oath, hes holding his own self in his own hands.Like water and if he openeds his fingers then- he neednt hope to find himself again. (83) Since More refuses to take the oath towards King Henrys divorce, he is avoiding the law. He is choosing his faith and religion over the law water over land. By not taking the oath, More doesnt open his fingers and he doesnt lose himself. He stays rooted in his faith. Only God is love right through, Howard and thats my self. (71) In the end, More explores the extent of his faith and he learns to walk on water, by putting all his trust in God and putting God above the law.Character Questions equate and contrast Thomas More and William ropemaker. Thomas More and William Roper were both upright men who had a strong sense of worship and well(p)ness. More and Roper differ in terms of religion. While More is unwavering in his Catholicism, Roper has swayed towards the Lutheran Church in the lead turning back to Catholicism. More is modest in his dress, refusing to change even when the king visited. However, Roper is bold in clothing, changing into a magnificent black robe and par ticular after his conversion back to Catholicism. Bolt calls More a hero of selfless. (xiv), referring to how he keeps his morals inherent even when his life is threatened. Both men were well educated in law and put in service of the crown, with More as the lord chancellor and Roper universe called to the bar. (16) Thomas More is a conservative, tenable man with a solid foundation on his morals and beliefs. He is not outspoken about his ideas, and he tries to guide people in the eight direction by posing questions and choices instead of being direct. William Roper, however, is more liberal, and energetic. More is older and more experienced with life, careful with his speech and loyal to his conscience.Roper speaks his mind, thinking superficial of the effects of his words. He is constantly voicing his opinions at every opportunity, leading to Meres specimen to protect his family. He also stands very firm on his beliefs and what he feels is right. Roper is one to take quick ac tion, doing what he wants to do. However, More is thoughtful about his actions, staying out of harms ay and hiding behind his knowledge of the law and having faith in it. Through Ropers actions within the play, Roper is Meres foil and emphasizes Meres strong belief in God and the Church in contrast to his passion for whichever church he was in at the time.Compare and contrast Cardinal Wolves and Thomas Cromwell. Cardinal Wolves and Thomas Cromwell were both key figures in this play, as influential members of government. They were both practical, politically aware men that played important roles in the affair of the kings divorce, and recognized the importance of having an heir to the throne. There are many physical differences between Wolves and Cromwell. Wolves is Old. A big decayed body in scarlet (xx), whereas Cromwell is in his former(a) thirties, and dressed in black.Beyond the physical, the name of effective action (xx), while Wolves is ambitious and intelligent, although his character is not well-developed before his death early in the play due to pulmonary pneumonia. His death serves as a warning for anyone else that did not follow the wishes of the king, and foreshadows the eventual death of Thomas More. Both Cromwell and Wolves try their best to complete what the King wants. When the inning wants something done, Cromwell does it. (21). Cromwell doesnt stop to question the kings desires, nor does he try to compromise with those who are against the King.He wished to gain power through the affairs of the king despite the immoral consequences. Wolves tries to find alternate paths to the same outcome for the king, he looks at all aspects of the situation before drawing a conclusion. His wisdom is shown when he tells More that Letting King Henry without an heir and well have them back again. Let him die without an heir and this peace you think so much of will go out like that (12) Wolves takes others opinions into account whereas Cromwell only cares for t he result that will make himself look best.Wolves failed to obtain the Popes dispersion, and consequently did not succeed in fulfilling the Kings wishes for divorce, while Cromwell devised many plans that led to the achievement of the divorce through force. Compare and contrast Lady Alice and Lady Margaret. Alice and Margaret are the ones closest to Thomas More. Both women are intelligent and righteous. This is shown when they retard that Rich was to be arrested when it became apparent that he had betrayed More. Alice is Meres wife, an construeing and caring woman that trusts in More beyond simple reasoning.She understands that he values morality over his life,and she feels that More the best man that she ever met. (86) Alice is sad to see her loved one go, but accepts his final resolution and painfully comes to terms with his decision. Unlike her stepmother, Margaret does not understand his reasons for sacrificing his life. Meg is under oath to persuade More (83) to choose life over morality. Alice is an impressive woman in her forties with an incredible ability to understand and worship her husband (xx) as well as society, leading to trouble and defiance towards both.Margaret is a beautiful girl in her twenties with a naivety that is fostered by the care of her father. Both Alice and Margaret possess a unconditional love and care for Thomas More that they act upon in many occasions in the play. For instance, they repeatedly asked him about his conversations with Cardinal Wolves. Also, they prepared a eat for the Kings visit on his behalf. Although More is evasive and silent on his affairs, they think nothing but good of him, and support him to the end.

Principles of Marketing

Recent History drawing Introduction virtually the presidency humankindwide galvanic Is an American heterogeneous operating through the field of energy, engineering, Infrastructure, capital finance, and Industrial profession. 1 doubting Thomas Edison is a widely praised genius, two as an innovator and lineman, and it was his visual sensation that laid the foundation for command galvanisingal. 2 In 1876, he opened his first real shop in Menlo Park, untried tee shirt w present he would eventually draw the galvanic light bulb. In 1890, Edison started the Edison popular galvanic Comp whatsoever to grizzly his m both businesses under one hood and after merging with the Houston- Thomas Company, his prime competitor, full general galvanic automobile automobile was born. 2 In the fields of technology and energy, General electric lead be releasing a result targeting solar energy and electric vehicles called The look on. The come up Is a solar supply railroad car apportion that absorbs the solarizes rays to charge electric cars without the need for an alfresco electric source. It protects cars from weather ill- hire and nutritions them still from the suns heat as well.The dog collar Is a overlie handle the ones available to cover any standard icicle, but bequeath be covered with multiple dinky solar panels. The gull testament have a reconcile attached that plugs directly into cars instead of having them out of use(p) into an electrical way out. 1 . intimately Us, General Electric, entreed October 3, 2013, http//www. GE. Com/about- us/ curing 2. Thomas Edison At G. E. , General Electric, accessed October 3, 2012, http//www. GE. Com/about-us/ history/Thomas-Edison Discuss what Is unique about the community and Its offerings General Electric Is known widely for their diversified and imaginative proceedss.Its yields Include gas and steam clean generators, solar energy devices, pee treatment revise, lighting, healthca re services, home and business solutions, loans and leases. 3 G. E. Is a world renown troupe with the rime to prove it. In 2012, General Electric was placed at issuance 8 on peck asss gain earners appoint in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative family. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessmans list of worlds intimately innovative companies and Barons list of most respected companies. Beca engage General Electric expands their horizons diving into a varied number of profitable industries and grand the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earths diminishing sources of gas and fuel, G. E. Came up with a harvest-tide that would accommodate the ever- changing necessitate of modern daytime society. pop 2 merchandising Plan Market- produce strain What are the objectives of your new(a) produce? The overall objective for our consumer product, The tempt, is rattling clear and straight to the flow as a company, we are arduous to help all owners of electrical cars utilize a to a greater extent(prenominal) convenient, value effective, and environmentally friendly guidance of charging their vehicles. The bring go away quit the consumer to charge their car in practically any rear intimate or outside that graphic light can be obtained. With a single lifetime payment, The get wind go away save consumers silver without the need for continuous electric bills arising from breathing charging methods.Lastly, by victimisation the sun as a inseparable source of energy, we are thinking kilobyte and making a study thrust in conserving the environment. This new generation product allow for arouse life much easier for electric vehicle owners becau se of its substantial benefits. The Catch testament be such an in force(p) product that it might serious convince other car companies to focus more on electric cars. It will also boost potential car buyers to choose purchasing electric cars, which will hike the use of our product. What is the specific guest receding that your product addresses?The niche our product will be signly addressing is a car owners who require a more greet effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it whole 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is non being satisfied at heart our market segment. Last year, roughly 17,000 plug-in cars were change in the United States more than were sold in any previous yearly 1 . gross sales this year will most equally double or triple that number based on societys desire for technological emanation in all fields.President Obama no ck a goal for 1 one million million electric cars to be on the road by 201 512, which probably wont happen however, the Presidents leadership will unquestionably encourage people to modulation from gas-power cars to electric-powered ones because of the governments efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our products destiny of success. 10. Blocker, John. Five Real-World Facts around Electric Cars, accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. Five Real-World Facts to the highest degree Electric Cars, accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. Five Real-World Facts About Electric Cars, accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product away f rom the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered pose device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is press release to the main point of loss from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, moderate it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has authentic he solar maneuver as a way of saving(a) un apply space in lay lots.These structures are genuinely big-ticket(prenominal) and not for personal use at all in fact, they dont even allow for an electric vehicle to charge while pose near theme 5. The Solar Tree is going to be utilize in large parking lots limiting them to vindicatory business-to-business market segment. The item- by-item consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household trade. 13. N-Tent Solar Parking System, accessed October 24, 2013, www. Designator. groyne design/v-tent/ 14. Solar Tree Array, accessed on October 24, 2013, www. Envisioned. Com/solar- tree-array/ 15. Kerri, Hartley, Rudderless, Market Segmentation, Targeting, and Positioning, settable=sectioned 16. Kerri, Hartley, Rudderless, Market Segmentation, Targeting, and Positioning, accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of divergency to your customers? Points of difference is bringed as a synonym of product specialism, core the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the private-enterprise(a) advantage of not having many opponents in its market segment, it wil l not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of studyal and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the intelligence agency out about The Catches product differentiation will be childly and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, exist environmentally consciously and advance in the world of technology. Because of these things, new- product bereavement is no where in The Catches future. Part 3 marketing Plan Marketing Program 8. What are the product line, unique product quality, and promotional material of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to bas e our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, Market Segmentation, Targeting, and Positioning, initial launch. What we at General Electric have in mind for a product line quotation is a smaller adjustment of The Catch made to charge laptops, jail cell phones, and other handheld devices using the same(p) solar powered method. These new products are projected to imitate in the marketplace because they compensate the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 all(a) of our products will hold advanced standards in terms of quality.Part of what makes The Catch cool and appealing to customers is how it catches the eye with a high tech, sleek design. A high price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic operating instructions with pictures. Inside the box The Catch will be concealed in a plastic notecase along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketing plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product more or less difficult.Although an abundance of in reason research must be done in 18. Kerri, Hartley, Rudderless, Developing New Products and Services, accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, Managing Successful Products, Services, and Brands, accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional clubhouse to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most accomplished car covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing chance for our development of The Catch. 0 At $ calciferol each they will follow around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re sounding to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when exploitation our product before develop a profit -oriented pricing method. 21 exploitation these methods we hope to establish a retail value of $2,000 $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will accommodate advertising, personal selling, and direct marketing.Principles of MarketingRecent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the suns rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the suns heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . About Us, General Electric, accessed October 3, 2013, http//www. GE. Com/about- us/curing 2. Thomas Edison At G. E. , General Electric, accessed October 3, 2012, http//www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 on Fortune asss top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessmans list of worlds most innovative companies and Barons list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earths diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight to the point as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life m uch easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific customer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on societys desire for technological advancement in all fields.P resident Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably wont happen however, the Presidents leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the governments efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our products chance of success. 10. Blocker, John. Five Real-World Facts About Electric Cars, accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. Five Real-World Facts About Electric Cars, accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. Five Real-World Facts About Electric Cars, accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all in fact, they dont even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System, accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array, accessed on October 24, 2013, www. Envisioned. Com/solar- tree-array/ 15. Kerri, Hartley, Rudderless, Market Segmentation, Targeting, and Positioning, settable=sectional 16. Kerri, Hartley, Rudderless, Market Segmentation, Targeting, and Positioning, accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentiation will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, Market Segmentatio n, Targeting, and Positioning, initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch cool and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketing plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, Developing New Products and Services, accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, Managing Successful Products, Services, and Brands, accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional car covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 $2,500 which will satisfy both the needs of our company and customers. What promotion al strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing.Principles of MarketingRecent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the suns rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the suns heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . About Us, General Electric, accessed October 3, 2013, http//www. GE. Com/about- us/curing 2. Thomas Edison At G. E. , General Electric, accessed October 3, 2012, http//www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 on Fortune asss top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessmans list of worlds most innovative companies and Barons list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earths diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Pl an Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight to the point as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific customer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on societys desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably wont happen however, the Presidents leadership will definitely encourage people to transition f rom gas-powered cars to electric-powered ones because of the governments efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our products chance of success. 10. Blocker, John. Five Real-World Facts About Electric Cars, accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. Five Real-World Facts About Electric Cars, accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. Five Real-World Facts About Electric Cars, accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The opt ion to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all in fact, they dont even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System, accessed October 24, 2013, www. Designator. Mol design/v- tent/ 14. Solar Tree Array, accessed on October 24, 2013, www. Envisioned. Com/solar- tree-array/ 15. Kerri, Hartley, Rudderless, Market Segmentation, Targeting, and Positioning, settable=sectional 16. Kerri, Hartley, Rudderless, Market Segmentation, Targeting, and Positioning, accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media network ing, getting the word out about The Catches product differentiation will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, Market Segmentation, Targeting, and Positioning, initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and ot her handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch cool and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketing plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, Developing New Products and Services, accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, Managing Successful Products, Services, and Brands, accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most convent ional car covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing.