Profile of Carlos the Jackal

Profile of Carlos the Jackal Named Ilich as a paeon to Lenin (whose full name was Vladimir Ilyich Lenin) by his Marxist father, Ramirez was later known as Carlos the Jackal. His nickname came in part from the novel, The Day of the Jackal, a thriller once found by authorities among his belongings. Background Born in 1949 in Caracas, Venezuela, where he was raised. He was also schooled in England and attended university in Moscow. After his expulsion from the university in 1970, he joined the Palestinian Front for the Liberation of Palestine (PFLP), a pan-Arab leftist group then based in Amman, Jordan. Claim to Notoriety Ramirez most famous terrorist move was the takeover of OPEC headquarters in Vienna at a 1975 Conference, where he also took 11 members hostage. The hostages were eventually transported to Algiers and freed. Although later debunked, assumptions that Ramirez had a hand in killing two of the Israeli athletes taken hostage at the 1972 Olympic Games in Munich added to his reputation as a ruthless and effective terrorist. Indeed, many of Ramirez feats had murky origins and unclear goals and sponsors- which also gave the self-proclaimed terrorist a mysterious glamour. A 1994 review of David Yallops Tracking the Jackal: The Search for Carlos, the Worlds Most Wanted Man suggests that the OPEC kidnappings may have been sponsored by Saddam Hussein, rather than by the PFLP, as has been suggested, or by Libyan leader Muammar Al Qaddafi: Although it has long been thought that the armed attack on a Vienna meeting of the oil cartel and the kidnapping of 11 of the oil ministers were conceived and paid for by Col. Muammar el-Qaddafi, the book makes a persuasive case that behind it was actually Saddam Hussein, seeking an increase in the price of oil to finance his impending war with Iran. Mr. Hussein intended Carlos to use the kidnapping as a pretext to assassinate the Saudi opponents of a price rise, Mr. Yallop says, but the unreliable Carlos sold out his employer, as he so often did, and instead took a $20 million ransom from the Saudi Government (the hostages were in fact released). Where He Is Now The Jackal was arrested by the French in 1994, in Sudan where he was living. He was convicted for several murders in 1997 and as of 2017 is still in prison. Cross-Links Ramirez has expressed admiration for Osama bin Laden from prison, and more broadly for Revolutionary Islam, which is the title of a 2003 book he published from prison. In it, the jailed terrorist showed shades of his lifelong affiliation with leftist secular groups whose vision of conflict is shaped by class differences describing Islam as the sole transnational force capable of standing up the enslavement of nations.

Industrial Growth and Competition Essay Example | Topics and Well Written Essays - 500 words

Industrial Growth and Competition - Essay Example Moral hazard originated in the insurance industry where Insurance firms realized that by protecting their customers from risks, they might be encouraging risky behaviors. In cases where there are high potential claims, an insurance firm will charge higher premiums. A moral hazard exists in these situations (Winter 2013): Lack of shared information: One party may happen to possess more information than the other party. For instance, a company selling investments may be aware that it will not succeed in the next two years based on its performance. Investors investing in the firm due to lack of enough information may think that the company is doing well. Principal-agent problem: When an agent or insurance broker is not in alignment with the individual it represents, moral hazards can exist. For instance, an insurance agent may recommend a bigger policy if that is the way of getting a special bonus. In some situations, the membership of the Euro may cause some moral hazards. A country in the community may imagine that if it faces many challenges, the other members will bail it out. For instance, a state may decide to grow its debts knowingly. When Greece joined the Euro, it took advantage of low-interest rates because of its membership in the Euro. The low-interest rates encouraged the country to keep borrowing until it realized too late that the country had borrowed too much. Greece continued to borrow knowing that it enjoyed low interest rates because of its membership in the Euro (Dam & Koetter 2012). If an individual has not insured his house, it implies that he will suffer losses in case of burglary or fire. An individual will be compelled to be careful by installing burglar alarms and employ guards to evade any unexpected event (Jaspersen & Richter 2015). In case a house is insured for its full value, if any bad

The causes of world war I Research Paper Example | Topics and Well Written Essays - 2500 words

The causes of world war I - Research Paper Example World War 1 was by caused the diplomatic clashes that occurred between some of the great powers from countries such as Italy, the Austro Hungarian Empire, Germany and the British Empire. These countries clashed over some European and colonial issues causing high tension. The diplomatic clashes might have resulted in a change to power balance in Europe. One source of dispute was over the Balkans territory. This tension was caused by the competition between Austria Hungary, Serbia and Russia over the territory. There are many events that are thought to have triggered the war, which include national politics, assassination, economics and cultures, complex webs of alliances and counterbalances, which were developed with some of the European powers in the year 1870. There are some domestic political factors that may have resulted to the war. They include such factors as German domestic politics. This involved politics between parties such as Social Democratic Party, which had a significant impact on the elections that took place in Germany in the year 1912. The government in Germany was dominated Prussian Junkers; they were the Prussian landowning gentry, who controlled Prussia. This led to increased fear as a result of the rise of left wing parties. It is with such fear that Fritz Fischer thought an external war would distract the population resulting to support for the government.1 Germany might have been ambivalent about the war with the worry that if the Germans lost the war, Germany woul d have faced disastrous consequences, which include a drop of the economy and a shortage of raw materials. Another domestic factor that might have contributed to the war was French domestic politics. The loss of the Alsace-Lorraine resulted to increased anger among the French. France being compelled to pay large reparation to Germany in the year 1870 was seen as a source of humiliation in

Short Critical Reflection Paper Essay Example | Topics and Well Written Essays - 750 words

Short Critical Reflection Paper - Essay Example Those factors, which make information age different from other ages, include ease of communication, easy and fast transfer of knowledge from one person to another, ease of information storage, quick processing of data, instant access to information, business expansion, increase in awareness about different issues, easy banking processes, e-commerce, and increase in entertainment in the form of computer games. All these factors make information age much more reliable, efficient, and progressive as compared to other ages. Ease of communication is one of the major advantages of information age. People can now easily communicate with each other through internet and other telecommunication facilities. Internet is one of the major developments of information age. People can upload, download, and view desired information on the internet, which is one of the key advantages of information age. Globalization is another major achievement of information age, which refers to the economic and soci al integration of different countries. Therefore, we can say that information age is truly one of the most influential movements of the last century due to its widespread advantages over all other ages. The founder of Wikipedia had the noble mission of sharing all available information with everyone. Wikipedia provides information regarding every subject to the people. It provides the users with the historical background of every subject that they want to explore. The content is full of such links that help the people get a deeper understanding of related issues and topics (Heron, 2006). Wikipedia has been a great source of information since its development. It includes information on films, education, technology, history, aviation, politics, sports, automobiles, cultures and traditions, and on many other subjects. Wikipedia provides in-depth information on all subjects. For example, if a person opens a webpage containing information on any specific movie, Wikipedia will

Theory Of Child Development Children And Young People Essay

Theory Of Child Development Children And Young People Essay Urie Bronfenbrenner ecological system theory was created to focus on the quality and satisfaction of the childs environment. He believed that as a child grow and develop the way he/she interact with the environment becomes more complex. His theory was created to answer the question How does the environment helps or stops the development of a child? (Paquette, Ryan, 2001) The Urie Bronfenbrenner ecological system theory of child development has 5 systems that greatly impact the development of children. These systems consist of rules, norms and roles that is responsible for the shaping in childrens development. The names of these systems are microsystem, mesosystem, exosystem, macrosystem and chronosystem. (schoolworkhelper- St. Rosemary Educational Institution. Growth and Development Theory: URIE BRONFENBRENNER (1917-2005), n.d). Microsystem is define as the direct environment a child lives in, including the childs interaction with any immediate relationship or organisation. The immediate relationship will be family members, peer groups, neighbourhood and the immediate organisation will be school or day-care. The way that these groups, schools and organisation interact with the child will play a major role in the childs development. The more warming, comfortable, encouraging, and nurturing the relationship and organisation are the better the child will develop and grow. (Oswalt, 2008). Also the impact of the relationship occurs in two directions; away from the child and toward the child. An example will be a childs parent may affect his/her behaviour but the child can also affect the behaviour of the parents. Urie Bronfenbrenner refers to this mechanism as bi-directional influences. (schoolworkhelper- St. Rosemary Educational Institution. Growth and Development Theory: URIE BRONFENBRENNER (1917-2005), n.d). A n example of bi-directional influence will be A friendly, attentive child is likely to evoke positive and patient reactions from parents, whereas an irritable or distractible child is more likely to be a target of parental impatience, restriction and punishment. (Collins etal. 2000; Crockenberg Leekers, 2003a). Mesosystem is use to describes the different parts of the microsystem such as home, school, neighbourhood and day-care working together for the benefit of the child (Oswalt, 2008). The way a parent and a child will interact with each other at home is likely to affect the way that child interacts with the caregiver in child care settings and vice versa. (Brek, 2000 ). An example of mesosytem will be if a childs caregiver plays an active role in school, such as volunteering to be a part of activities, attend parent teacher meetings, year level meetings, class meetings and even watching the child play games like soccer, basketball, tennis etc will help ensure the growth and development of the child. (Oswalt, 2008). This is because a childs academic process does not only depend on what goes on in the classrooms but the involvement of the parents or caregiver (Epstein Sanders, 2002), and as long as the parents or caregiver show interest in what the child is doing then the child will be w illing to do and achieve more which will result in proper growth and development. Another way to show how the mesosystem works in shaping the development of a child is by family-neighbourhood connections. For example a child that has an economic disadvantage can benefit greatly from family-neighbourhood relationship. You see, rich families do not depend on their immediate surroundings for social support or education. Therefore they can afford to take their children to lessons and better quality schools in other communities. ( Elliott etal. 1996). Now a poor family will depend on their immediate surroundings for social support and education. After school programmes that offer child care to families and art, music, sports, scouting, dancing, singing etc to the child are linked to improve the performance in school in middle age childhood and psychological adjustment.( Posner vandell,1994; Vandell posner, 1999). Religious youth groups and special interest clubs like circle K that is p rovided by neighbourhood organisation will help the development in adolescence, by raising their self-esteem, enhancing their performance and achievement at school and giving them the knowledge on how to behave responsibly in society. (Gonzales etal., 1996; Kerestes Youniss,2003). Exosystem refers to the places and people that the child may not interact with regularly but plays an important role in the child growth and development. These places and people will be the parents workplace, the neighbourhood, extended family members etc. An example of exosystem will be if a childs parent is fired or laid off from work then the household will only have one set of income or no income at all. This will result in the parent not being able to pay rent, buy groceries or even send the child to school which will negatively impact the child development and growth (Oswalt, 2008). In fact research confirms the negative impact of a break down in exosystem show an increase rates of conflict and child abuse.( Emery Laumann-billings, 1998). However if that child parent receives a promotion or a raise at work, then the parent can provide a proper home, satisfy the child needs when the child is hungry and send he/she to school which will positively impact the child development (Os walt, 2008). Macrosystem consist of all systems mention above, the cultures, the general beliefs, written and unwritten principles that governs everyone on society behaviours. These principles can either be legal, political, economic, religious or educational (schoolworkhelper- St. Rosemary Educational Institution. Growth and Development Theory: URIE BRONFENBRENNER (1917-2005), n.d). The macrosystem can be defined as the effect of larger principles having a cascading influence throughout the interactions of all other layers (Paquette, Ryan, 2001). For example: If in a particular culture the belief is that parents should have full responsibility of raising their child, it is highly unlikely that the culture will provide any resources to assist the parent. As a result the structures at which the parent functions will be affected. The parent ability or inability to handle the responsibility toward their child within the childs microsystem is affected (Paquette, Ryan, 2001). Chronosystem is refered to by Urie Bronfenbrenner as the temporal dimension of his model. The environment is always changing. Important events that may occur throughout a childs life like birth of a sibling, going to school for the first time, parents being divorce are able to alter existing relationships between that child and the environment resulting in new conditions that can affect development. Also the timing of environmental change affects the impact. For example: A toodler having a brother or sister will experience different consequence than a schhol-age child with activities and relationships beyond the family. As a child gets older they have the ability to select, modify and create many of their own settings and experiences. This ability depends on the child physical, intellectual, personal characteristics and their environmental opportunities. Children are both products and producers of their environment therefore both the child and the environment form a network of interd ependent effects in ecological system theory (Brek, 2000). So far we have outline Urie Bronfenbrenner ecological systems theory of child development. Now we will discuss how this theory informs the socialization agents that influence growth and development. Before we get into the discussion we will first define what a socialization agent is. A socialization agent is people like parents, family members, peers, teachers, social institutions like school, community centers and religious institutions that assist with incorporating an individual with society. There are 4 major agents of socialization in society; family, school, community culture and peers. The other agents will be mass media, gender and work. All the agents mentioned above are further divided into socialization groups. The groups are primary agents, secondary agents and social class. Primary agents of socialization are made up of people that are very close to the individual like family, teachers and friends. The most important primary agent of socialisation will be the family because they help shape the life, development and behaviour of an individual with in the society. Secondary agents of socialization are institutions that assist the individual in finding their place within the society. Secondary socialization agents include religious instutions, schools, community centers, work places etc. Schools are responsible for improving a child social skill which helps him/ her incorporate well with the surrounding society. Social classes will be the lower class, working middle class and higher elite class. In other words social class is dividing an individual within the society (Baxamusa, 2011). Now there is a better understand of what socialization agents are we can discuss how Urie Bronfenbrenner theory informs them. However the focus will only be on the socialization agents that influence growth and development. There are family, educators, schools and community centres. Urie Bronfenbrenner ecological theory informed educators in how to handle and analysis situation that may occur in schools whether it is pre-school, primary or secondary school. For example: Akelia is sitting in an art class using markers to draw pictures. Henderson joins her at the table and begins to cut scrap paper with a scissors. Akelia place a piece of paper in the centre of the desk, now Henderson thought that it was scrap paper and begin to cut it in pieces. Akelia looks over to what Henderson is doing, when she realise the paper Henderson was cutting was the piece she place in the centre, she jump up and shouted NO!!!!!! That is moms!! while pulling the paper out of Henderson hands. Suddenly Akelia punch Henderson in the ribs before the teacher can arrive at the desk. In this scenario an educator that is informed by Urie Bronfenbrenner ecological theory will conclude that Akelias mesosystem is aggressive or forceful and the way Akelias family members, neighbours or parents i nteract with her is violent or hostile resulting in Akelia developing that way towards others. So instead of punishing Akelia the educator will talk to her parents about her behaviour towards other and try to come to an agreement on how to deal with the situation so Akelia can grow and develop in a more positive way. This approach will be better than punishment because if Akelia is punish it will only make her more hostil. This is because Akelia thinks that her behaviour is right because that is what she knows from home and that is how she developed. Therefore she will not understand the reason she is being punish and will exhibit very hostile behaviour towards the educator and nothing will be resolved. Also the educator informed by Urie Bronfenbrenner theory will reflect on her class room environment or school environment to make sure that Akelias microsystem is not interacting with her in any violent or hostile way to make her respond to the situation the way she did. If the mesos ystem interaction with Akelia is violent or hostile then the educator will go to higher authorities to talk on how the school is interacting with students and how it is impacting the growth and development of students in a negative way. Urie Bronfenbrenner ecological theory informed programmes that are put in place in schools and communities centers. For example:The school may have sports programmes, social worker programmes, donation programmes and guidance counsellors to work with students who microsystem and mesosystem is broken where the parents or family members, home and neighbourhood are very aggressive, forceful, hostile violent towards the child resulting in the child being emotional scared and growing and developing into a very angry person. When this occur the guidance counsellor of the school will interact with the child, place the child in afterschool programs like sports to help release tension and violent energy, the guidance counsellor may also alert social workers to interact with the parents and try to make better environment for the child so the child can have great growth and development. Also students who exosystem may be broken or breaking down. For instance the mother might lost her job or sal ary has been cut and the child may be not attending school for long periods of time because the parents do not have sufficient funds to send him. When the child does attend school he is in fights because of the broken exosystem the parents are constantly fighting and on the verge to getting a divorce. This then leads to the child undergoing a life changing event which hinders his growth and development because he do not want to socialize or be a part of school activities or school. The school will have a guidance counsellor interact with the child and be there through the stages the help the child cope with the life changing events without hindering the growth and development. Also students who are in a particular culture that believe that parents should take full responsibility for raising their child and no resources are given to the parent. If the parents do not have the ability to take on that responsibility because one parent is handicap and the other addicted to drugs then the school donation programme will be able to provide for the child so the broken macrosystem will not hinder the child growth or development or cause the child to grow and develop in a negative way. Urie Bronfenbrenner

Epic of Beowulf :: Epic of Beowulf Essays

Significance of Scyld Scefing Scyld Scefing often deprived his enemies, many tribes of men, of their mead-benches. He terrified his foes; yet he, as a boy, had been found a waif; fate made amends for that. He prospered under heaven, won praise and honor, until the men of every neighboring tribe, across the whale’s way, were obliged to obey him and pay him tribute. He was a noble king! (BEO 4-11). At first glance to any reader, the above passage that opens Beowulf may seem perplexing. Why is this poet rambling about some other great ruler? In fact, another 50 or so lines are dedicated to this Scefing character. Wasn’t this poem titled Beowulf? It appears that the poet of Beowulf is rambling, ranting unrelated events and apparently digressing from the main topic. However, even though no concrete conclusions or links are presented between Scefing and Beowulf, the reader learns soon enough that the seemingly digressive poet had in truth, slyly and with all intention inserted some indirect indications in the tale of Scefing. As the poem reaches its finale, the reader recognizes in an epiphany the sophisticated construction employed by the poet in the weaving of Scefing as foreshadowing of Beowulf. In retrospect, Scefing is essentially Beowulf himself. It is stated that Scefing is a warrior, a conqueror, gifted the spoils of his enemies as he defeated them. Beowulf was interested in the spoils and trophies of war in a similar fashion, always mindful to bring a piece or two of any recently dominated monsters back with him for display purposes. In addition, the poet mentions the pure prosperity, praise, and honor of Scefing; and in parallel form, the reader is exposed to the wealth, recognition, and reverence for the hero Beowulf. From the double victories over Grendel and his mother to the final battle against the dragon, Beowulf retains his status and his persona as a hero, a definite king and without a doubt a noble one. As the reader recalls Scefing was also described as a noble king, the pieces and reasoning of the previously digressive tangent rapidly falls into place. “Then Scyld departed at the destined hour, that powerful man sought the Lord’s protection. His own close companions carried him down to the sea, as he, lord of the Danes, had asked while he could still speak'; (BEO 26-30). This is the exact sequence of events which happens to Beowulf, his “destined hour'; being the fatal wound inflicted by the dragon.

Starbucks Analysis

Economics of Starbucks CONTENTS A. Introduction B. Analysis economics of Starbucks 1. Nature of product/service 2. Market trends 3. Production/supply process and costs 4. Structure of the industry/market 5. Government role 6. Business environment 7. Firm/Industry Location 8. Business and pricing strategies 9. Entrepreneurial ability of managers C. Conclusion D. References Introduction Starbucks, what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee.Starbucks has always been a place where you can find world’s best coffee. In 1970s, Starbucks open its first coffee restaurant and its name comes from a classical American novel (Starbucks, 2013). Through 1980s, Howard Schultz came into Starbucks, after a business trip to Italy and impressed by coffee culture, his perception is that how to make it come true in U. S, he experimented from Seattle. In 1990s, Starbucks has expanded their production line beyond Seattle. Stepping cross the rest sates of U. S as well as international market.At the same time, Starbucks released its special option that offer stock option to employees, which made Starbucks become a public traded company. From 2000s, Starbucks continued its awesome phenomenon, its operation widespread over 15,000 locations over 40 countries. Classical Starbuck’s coffee beverage has been well recognized by lots of customers. Nowadays, Starbucks is not merely a successful coffee retailer; it is a coffee culture and place that people enjoy their lifetime. The nine main areas will give out an explanation how Starbucks looks like.Key word: Nature of product; Market Trends; Production/Supply Process & Cost; Structure of the Industry; Government Role; Business Environment; Firm/Industry Location; Business & Pricing Strategies and Entrepreneurial Ability of Manager. Analysis of the Economics of Starbucks Nature of Product Existing products: obviously, as a coffee related retailer, Starbucks mainly focus on coffee diversify selling. The main kinds of Starbucks coffee are latte, espresso, frappuccino as well as some sweet bakery, ice cream and so on.By the way, according to the idea of Starbucks itself, what they likely do that create a friendly drinks atmosphere rather than only sell a cup of coffee. Actually, customers really enjoyed their coffee time in Starbucks store thanks to cultural environment. What is more, Starbucks also provide coffee beans, coffee pot and coffee cup and other products. In the Chinese market localization of product design, and some tea kind, drink even has a particular season sales of Starbucks moon cakes, etc.Role of technology: Starbucks always try their best to improve well-roasted coffee beans, ground to perfection and then brewed to personal taste. The CEO released a statement that the company spends 20 years perfecting a top top-secret technology that ultimately results in a cup of coffee made wi th via, that is indistinguishable from Starbuck's typical brewed coffee (CNN money, 2009). In 2008, Starbucks purchased new coffee equipment that is called â€Å"clover†. The Clover uses precise technology and a calculated algorithm to brew coffee within one degree Fahrenheit of its ideal temperature and produce the ideal flavor (Chron, 2013).It also gives a control to interaction between water and grounds. What is more advancement, it could connect by Starbucks network in order to more effect management each unit. Product life cycle: generally, product life cycle is divided into four parts, introduce, growth, mature and decline. Every production has to walk through these four parts. According to Starbucks, with different coffee launched based on seasons, it is still located into growth period but close to mature step.Starbucks play its role in coffee industry similar like what monopolist do, its production occupied almost whole market share that should directed to mature sta ge, but new production occasional launched hold Starbucks to increase its sales volume. Price elasticity: The price elasticity of Starbucks is not very high. On one hand, coffee is necessary in daily life. On the other hand, Starbucks’ goodwill has been recognized among coffee fans, it is not matters of price. Substitutes and complementary products: coffee’s substitutes will be water, tea, mike or other fruit juice.When you step into Starbucks store, customer service is unchanged if you pick up juices even a bottle of water. Market Trends Consumer behavior: Starbucks hold approximately 33 percentage of market share in U. S. however, half of this huge number accounted by guys who aged at 25- 40(Chorn, 2013). Obviously, primary target audience of Starbucks is this grouped people. The characteristic of them is relatively high income, professional careers and a focus on social welfare. Motivation of consuming of these guys to Starbucks certainly for entertainment, enjoy li fe and pursuit of fashion and communication.The sub target customers is young adults who aged at 18-24, Starbucks position itself as a place college student can hang out, studying, writing paper and meeting. The rest customers of Starbucks are kids and teens who get there by their parents. Indifference curves: Indifference curve means products, which have different combine differently to satisfy customers. A simple indifference curve is shown in figure 1 For the coffee, at the same time, environment and music can satisfy customers. Coffee can satisfy customers’ taste sense, while environment can satisfy customers’ spirits.Starbucks can develop their own cup, coffee beans to improve efficiency. Shifts in demand and supply curves: With six factors influence demand curve: consumers' income, taste and preferences, consumer expectations, related product price, the government behavior and regulations and the number of consumers. Again, six factors influence supply, number of suppliers, prices of resources, technology, supply expected, price of all products and government actions. Particularly, Starbucks hold 33 percentage of U. S coffee market share, demand of Starbucks will increased, so demand will shift toward right side.Also, thousands of hundreds location established would satisfy these demand, supply curve move right side. Production/supply Process& cost Input: what Starbucks need do if it needs transforms quality coffee is inputting coffee bean, water, some capital investment as well as labor. Production function & Cost function: production function relates to the maximum quantity of output that can be produced from given amounts of input. A graph showed below about Starbucks production function. Figure 2: Retrieved from: http://faculty. washington. edu/ezivot/econ301/labor_demand. tm Apparently, as more and more labors putted into operating room, sales of Starbucks coffee increased. However, when increasing labor beyond quantity maximum, there is no increase on quantity. Marginal analysis: marginal analysis is one of the most important managerial tools. It states that optimal managerial decision involve comparing the marginal benefits of a decision with the marginal cost. Variable costs will not affect the output of the change in Starbucks. Coffee industry did not have a fixed mode. Coffee is the taste of the food service industry depends on customer. Structure of the Industry/MarketNature of industry: Starbucks as global famous coffee retailer had build one of world’s most powerful and recognizable brands of high-quality coffee and the unique â€Å"Starbucks Experience. † It first revolutionized coffee making industry by creating â€Å"third place† between workplace and home that is a clean, friendly environment where customers would escape chaos from daily life (Wikinvest, 2013). So, whole coffee industry has been winded by Starbucks style that creating relax and comfortable place for staying by qua lity coffee servicing. The rest of other competitors is trying advance environment as well.Industry concentration: it also another important part affect marginal decision. As we mentioned above, almost one third coffee production consumed by customers derived from Starbucks, coffee industry mostly distributed by this large company, certainly, other small company or local coffee store also account for whole coffee industry. Competition: obviously, Starbucks hold a dominate position in coffee industry and has no clearly rivalry in this section. The National Coffee Association estimates that the US coffee market will reach $29 billion in 2011(Wikinest, 2013).However, the three monsters in coffee industry target their different market. Starbucks try their best to hold on unbelievable market share with some change of price strategy. Whereas, even McDonald's larger retail footprint may overlap more with Starbucks' core markets, but their stark differences as stores are reflective of the g eneral differences between their core customers. The Dunkin donuts ranked in the third, its customers experience is more similar to â€Å"coffee-to-go† rather than place to enjoy lifetime. Consequently, market of coffee to go will be a fierce competition.Oligopoly Models: an oligopoly is a market that dominated by few competitors, Starbucks controlled not less than 30% coffee market share and made a important role entire market. Whereas, McDonald’s, Dunkin Donuts, and Caribou Coffee affect coffee industry could not be ignored. Government Role Government role should be considered inseparable component as running business wherever domestic or global. What is good news for successful applying government role that it signed a contract with a province in China based on Chinese government role.That is positive on input procurement of Starbucks in Chinese market. There is a signed deal that Starbucks cooperate with province of Yunnan to set up its first-ever coffee-bean farm in the world to cater to a rapidly growing population of coffee drinkers in China amid a global battle for quality coffee beans (The wall Street Journal, 2010). In contrast, the illegal operation in U. K will produce a punishment for itself. In 2011, the company paid exactly zero in corporate tax rate even 398 million in sales (Forbes, 2012).The British government has already taken a action and adjust some law restriction specially. Business Environment Business environment consisted by two components, general environment and industry environment. Through a deep analysis could help the company compete well in the market and make more profit from that. The general environmental analysis in which a firm exists in following five parts, economic, political, socio-cultural, technological and demographic (Brain Mass, 2013). The recent global economic recession affect business with both rising operation cost and lower profit margin.Almost every industry even companies have been involved in to this horrible crisis. The consumer of the products are facing increase price of commodities. It made people’s life difficult and hard to pay too much on their daily food and drinks. During the economic crisis in 2008, coffee customers were still had 3. 3 cups per day on average and they may choose the lower cost coffee. The political and legal pressure is also filled with the coffee industry. Coffee companies buy coffee beans from different countries under their own regulations and customs.The company has to know the professional knowledge about how to import coffee beans from other country and follow the change of political policy. At the same time, firms must prepare well of necessary forms and permits to do coffee business. It includes business entity applications, tax forms, contracts and store leases and so on. The company also need abide by the laws and regulations issued by the local and federal governments, such as food handling regulation and labor laws. The socia l-culture segment based on the reflection of consumers and how the company response to it.As growing number of health-conscious customers, the company should keep up with the changing situation and meet demand of new market needs. Although companies like Starbucks initially resisted using anything other than whole-milk in coffee beverage preparation. Under the pressure, the product producer need come up with new products with both nutritious and tasty to satisfy the customer’s needs. Nowadays, the technological is getting more important to help extend business almost in any industries. It is also a major factor in the coffee industry.The technology is related to the product innovation, services and the consumer’s interaction. According to Starbucks, as a world’s famous coffee producer, no matter the operation or customer service, what only you could see is technological equipment. The article in â€Å"AdAge† on February 2010, Starbucks was able to use soc ial media to its commercial or customers’ feedback. Technological software is being launched in 2011 that is App Starbucks. It is could help customers make purchase, track reward numbers and check balance by mobile with internet.It is convenient for both cashers in front desk and customers who need a cup of Starbucks. Digital network is also an advantage positioned by Starbucks; Starbucks could service as a moving office even a meeting place thanks to ultimate Wi-Fi connection in its store. For brewing, Starbucks still equipped by advanced coffee brew machines. Such as clover, it precise control time, temperature, material volume in order to qualified coffee (Chorn, 2013). As environment deteriorated day by day, environmental conscious and protection is being paid more attention.It is committed to a role of environmental leadership in all facets business (Starbucks Coffee Company, 2013). Starbucks is considering replacing plastic package by some special biodegradable material ; what is more, Starbucks try it best to do recycling even if some location is hard to come true that. According to industry environment, coffee service has evolved into very specialized profession, the coffee retailer do not believe themselves as merely coffee seller any more. With a profusion of advanced delivery system and a wide variety of products, they willing to create an awesome culture those customers have even experienced.Truthfully, there is no direct offense to Starbucks by other coffee firms; however, more recently an intense competition between those major coffee brands, there will be more pressure on Starbucks. For instance, McDonald's has 14,000 stores in the U. S. and caters to a wider demographic than Starbucks; it also enjoys increased traffic from its variety of well-established breakfast options. McDonald's coffee sales increased 15% in 2006 (Hub Pages, 2012). From the side of customers, customers are powerful force in coffee industry. The largest segment of rev enue is coming from individual buyers.They can influence the price, quantity and quality of the product. That is to say the rate of profit of a coffee company directly affected by customers. Starbucks’s most supplements come from its loyal customers, Starbucks brand has been deep widespread among crowded. But as no apparent lower unemployment rate exists and lots of people fired from their work position, they have to tight daily expenditure even if they are crazy about Starbucks. The price strategy should be mentioned by Starbucks under tough market environment. Replan a flexible and reasonable selling price based on customer behaviors.Firm/Industry Location Starbucks is the largest  coffeehouse  company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India (Wikip edia, 2013). Starbucks’ located combined by daily and evening locations. Almost every location builds at corner of traffic lots. Besides, some of Starbucks located in college campus, because college students are its target market either.Taking a conclusion, Starbucks’ location always depend on how service customers efficiently in order to profits getting back. Business and Pricing Strategies Starbucks planned its pricing strategies divided to two columns. One is that it headed downwards most popular production such as, brewed coffee and lattes coffee. It is also redesigned its menu to feature out low priced brewed coffee or lattes. Another one is increasing the prices of its higher-end more complex drinks including Frappuccinos and caramel macchiatos, of which there is less competition from rivals.In some cases, prices are rising by 30 cents (Pricing for profit, 2009). As a result, some speculate that Starbucks is trying to make the most profit from its devoted custome rs who are hooked on its products. Different price strategy on different marketing production is in order to make good profits. Entrepreneurial Ability of Managers Entrepreneurial Ability of Managers it is an important function of management which helps to maximize efficiency and to achieve organizational goals. The mark of an effective leader is his ability to foresee the business trends and stay ahead of his rivals. Howard Schultz who is the owner of Starbucks.In a sense, Howard Schultz did what similar to Steve Jobs and other innovators have done, creating something that we really did not know we needed until we had it. He spends lots of his time in working place and focuses more on company innovation and effective management. Recently, Starbucks launched its new production that is named Verismo (Business Insider, 2013). Schultz stated that its plan is to use Verismo to be a global leader. As well-know, Starbucks cover more employees’ benefit than other coffee related comp any. No matter part-time workforce or full-time there, Starbucks provide unbelievable benefit that you never seen.That is exactly what Schultz’s belief that employee satisfaction lead to customers’ satisfaction. What is more, Starbucks encourage employee to participate to social activities, it is good way of brand reorganization. An efficient management will release a help to sales increase and profits maximizing. Starbucks always realign its top management based on specific situation. Unlike other company grouping their firm entirely wherever domestic market or international market, Starbucks divided their responsibilities for its business into three global regions, Asia, America and rest of world’s place.Every region has its own executive, which take a hold of the entire region. Which is possible of this change would help maximize its opportunities in growing market like China, Brazil and India. Conclusion Starbucks is the leader of the coffee industry devote to produces high quality and premium roasted coffee to market in many areas of the world. The success is hard to ignore the contribution from Howard Schultz. With his entrepreneurial ability and effective management, Starbucks is keeping moving forward to grow up and face changing situation and variety of problems caused by both internal and external impact.The management structure of Starbucks became a benchmark in coffee industry which many industry players are willing to emulate and study. Starbucks is powered by their continual bringing new innovative product, build good relationship with customers, ability to expand globally and right decision of select locations. Coffee and tea are popularly in all over the world and attract large number of population. Coffee industry is sensitive that can provide attractive revenues to the company. However, the company only could be success and get huge profit under the competition if the efficient and effective strategies are being taken.The key successful factors of coffee industry demand is utilize technology to enhance customer experience, innovate products, select appropriate location and prepare well to conquer competitors. References Business Insider. (2013, Jan 26). Starbucks Seems Almost Giddy about Its Verismo Machines. Retrieved from http://www. businessinsider. com/starbucks-verismo-2013-1 BrainMass. (2012). General Environment of Business. Retrieved from http://brainmass. com/business/business-analysis/191029 Chorn. (2012). Who Is Starbucks' Target Audience? Retrieved from http://smallbusiness. hron. com/starbucks-target-audience-10553. html Chron. (2012). Starbucks ; Its Use of Technology. Retrieved from http://smallbusiness. chron. com/starbucks-its-use-technology-28272. html CNNMoney. (2009, Oct 2). Starbucks' new high-tech coffee. Retrieved from http://tech. fortune. cnn. com/2009/10/02/starbucks-new-high-tech-coffee/ Forbes. (2012, Dec 19). Self-Righteous Starbucks Forced To Chug a Venti of Greedy Gove rnment. Retrieved from http://www. forbes. com/sites/kylesmith/2012/12/19/self-rigtheous-starbucks-forced-to-chug-a-venti-of-greedy-government/ HubPages. 2012). Specialty coffee industry analysis. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis Pricing for profit. (2009, Aug 26). Starbucks’ New Pricing Strategy: The Beginning of the End? Retrieved from http://www. pricingforprofit. com/pricing-strategy-blog/starbucks-new-pricing-strategy-beginning. htm Starbucks Coffee Company. (2013). Our Environmental Mission Statement. Retrieved from http://gr. starbucks. com/en-US/_Social+Responsibility/_Social+Responsibilities/Environment+Mission+Statement. htm Starbucks. 2013). A Brief History of Starbucks. Retrieved from http://philippines. starbucks. com/en-US/_About+Starbucks/History+of+Starbucks. htm The Wall Street Journal. (2010, Nov 15). Starbucks to Open China Coffee Farm, Securing Global Supply. Retrieved from http://online. wsj. com/articl e/SB10001424052748704462704575609733431622088. html Wikinvest. (2012). Starbucks Corporation. Retrieved from http://www. wikinvest. com/stock/Starbucks_(SBUX) Wikipedia. (2013). Starbucks. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis Starbucks Analysis Economics of Starbucks CONTENTS A. Introduction B. Analysis economics of Starbucks 1. Nature of product/service 2. Market trends 3. Production/supply process and costs 4. Structure of the industry/market 5. Government role 6. Business environment 7. Firm/Industry Location 8. Business and pricing strategies 9. Entrepreneurial ability of managers C. Conclusion D. References Introduction Starbucks, what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee.Starbucks has always been a place where you can find world’s best coffee. In 1970s, Starbucks open its first coffee restaurant and its name comes from a classical American novel (Starbucks, 2013). Through 1980s, Howard Schultz came into Starbucks, after a business trip to Italy and impressed by coffee culture, his perception is that how to make it come true in U. S, he experimented from Seattle. In 1990s, Starbucks has expanded their production line beyond Seattle. Stepping cross the rest sates of U. S as well as international market.At the same time, Starbucks released its special option that offer stock option to employees, which made Starbucks become a public traded company. From 2000s, Starbucks continued its awesome phenomenon, its operation widespread over 15,000 locations over 40 countries. Classical Starbuck’s coffee beverage has been well recognized by lots of customers. Nowadays, Starbucks is not merely a successful coffee retailer; it is a coffee culture and place that people enjoy their lifetime. The nine main areas will give out an explanation how Starbucks looks like.Key word: Nature of product; Market Trends; Production/Supply Process & Cost; Structure of the Industry; Government Role; Business Environment; Firm/Industry Location; Business & Pricing Strategies and Entrepreneurial Ability of Manager. Analysis of the Economics of Starbucks Nature of Product Existing products: obviously, as a coffee related retailer, Starbucks mainly focus on coffee diversify selling. The main kinds of Starbucks coffee are latte, espresso, frappuccino as well as some sweet bakery, ice cream and so on.By the way, according to the idea of Starbucks itself, what they likely do that create a friendly drinks atmosphere rather than only sell a cup of coffee. Actually, customers really enjoyed their coffee time in Starbucks store thanks to cultural environment. What is more, Starbucks also provide coffee beans, coffee pot and coffee cup and other products. In the Chinese market localization of product design, and some tea kind, drink even has a particular season sales of Starbucks moon cakes, etc.Role of technology: Starbucks always try their best to improve well-roasted coffee beans, ground to perfection and then brewed to personal taste. The CEO released a statement that the company spends 20 years perfecting a top top-secret technology that ultimately results in a cup of coffee made wi th via, that is indistinguishable from Starbuck's typical brewed coffee (CNN money, 2009). In 2008, Starbucks purchased new coffee equipment that is called â€Å"clover†. The Clover uses precise technology and a calculated algorithm to brew coffee within one degree Fahrenheit of its ideal temperature and produce the ideal flavor (Chron, 2013).It also gives a control to interaction between water and grounds. What is more advancement, it could connect by Starbucks network in order to more effect management each unit. Product life cycle: generally, product life cycle is divided into four parts, introduce, growth, mature and decline. Every production has to walk through these four parts. According to Starbucks, with different coffee launched based on seasons, it is still located into growth period but close to mature step.Starbucks play its role in coffee industry similar like what monopolist do, its production occupied almost whole market share that should directed to mature sta ge, but new production occasional launched hold Starbucks to increase its sales volume. Price elasticity: The price elasticity of Starbucks is not very high. On one hand, coffee is necessary in daily life. On the other hand, Starbucks’ goodwill has been recognized among coffee fans, it is not matters of price. Substitutes and complementary products: coffee’s substitutes will be water, tea, mike or other fruit juice.When you step into Starbucks store, customer service is unchanged if you pick up juices even a bottle of water. Market Trends Consumer behavior: Starbucks hold approximately 33 percentage of market share in U. S. however, half of this huge number accounted by guys who aged at 25- 40(Chorn, 2013). Obviously, primary target audience of Starbucks is this grouped people. The characteristic of them is relatively high income, professional careers and a focus on social welfare. Motivation of consuming of these guys to Starbucks certainly for entertainment, enjoy li fe and pursuit of fashion and communication.The sub target customers is young adults who aged at 18-24, Starbucks position itself as a place college student can hang out, studying, writing paper and meeting. The rest customers of Starbucks are kids and teens who get there by their parents. Indifference curves: Indifference curve means products, which have different combine differently to satisfy customers. A simple indifference curve is shown in figure 1 For the coffee, at the same time, environment and music can satisfy customers. Coffee can satisfy customers’ taste sense, while environment can satisfy customers’ spirits.Starbucks can develop their own cup, coffee beans to improve efficiency. Shifts in demand and supply curves: With six factors influence demand curve: consumers' income, taste and preferences, consumer expectations, related product price, the government behavior and regulations and the number of consumers. Again, six factors influence supply, number of suppliers, prices of resources, technology, supply expected, price of all products and government actions. Particularly, Starbucks hold 33 percentage of U. S coffee market share, demand of Starbucks will increased, so demand will shift toward right side.Also, thousands of hundreds location established would satisfy these demand, supply curve move right side. Production/supply Process& cost Input: what Starbucks need do if it needs transforms quality coffee is inputting coffee bean, water, some capital investment as well as labor. Production function & Cost function: production function relates to the maximum quantity of output that can be produced from given amounts of input. A graph showed below about Starbucks production function. Figure 2: Retrieved from: http://faculty. washington. edu/ezivot/econ301/labor_demand. tm Apparently, as more and more labors putted into operating room, sales of Starbucks coffee increased. However, when increasing labor beyond quantity maximum, there is no increase on quantity. Marginal analysis: marginal analysis is one of the most important managerial tools. It states that optimal managerial decision involve comparing the marginal benefits of a decision with the marginal cost. Variable costs will not affect the output of the change in Starbucks. Coffee industry did not have a fixed mode. Coffee is the taste of the food service industry depends on customer. Structure of the Industry/MarketNature of industry: Starbucks as global famous coffee retailer had build one of world’s most powerful and recognizable brands of high-quality coffee and the unique â€Å"Starbucks Experience. † It first revolutionized coffee making industry by creating â€Å"third place† between workplace and home that is a clean, friendly environment where customers would escape chaos from daily life (Wikinvest, 2013). So, whole coffee industry has been winded by Starbucks style that creating relax and comfortable place for staying by qua lity coffee servicing. The rest of other competitors is trying advance environment as well.Industry concentration: it also another important part affect marginal decision. As we mentioned above, almost one third coffee production consumed by customers derived from Starbucks, coffee industry mostly distributed by this large company, certainly, other small company or local coffee store also account for whole coffee industry. Competition: obviously, Starbucks hold a dominate position in coffee industry and has no clearly rivalry in this section. The National Coffee Association estimates that the US coffee market will reach $29 billion in 2011(Wikinest, 2013).However, the three monsters in coffee industry target their different market. Starbucks try their best to hold on unbelievable market share with some change of price strategy. Whereas, even McDonald's larger retail footprint may overlap more with Starbucks' core markets, but their stark differences as stores are reflective of the g eneral differences between their core customers. The Dunkin donuts ranked in the third, its customers experience is more similar to â€Å"coffee-to-go† rather than place to enjoy lifetime. Consequently, market of coffee to go will be a fierce competition.Oligopoly Models: an oligopoly is a market that dominated by few competitors, Starbucks controlled not less than 30% coffee market share and made a important role entire market. Whereas, McDonald’s, Dunkin Donuts, and Caribou Coffee affect coffee industry could not be ignored. Government Role Government role should be considered inseparable component as running business wherever domestic or global. What is good news for successful applying government role that it signed a contract with a province in China based on Chinese government role.That is positive on input procurement of Starbucks in Chinese market. There is a signed deal that Starbucks cooperate with province of Yunnan to set up its first-ever coffee-bean farm in the world to cater to a rapidly growing population of coffee drinkers in China amid a global battle for quality coffee beans (The wall Street Journal, 2010). In contrast, the illegal operation in U. K will produce a punishment for itself. In 2011, the company paid exactly zero in corporate tax rate even 398 million in sales (Forbes, 2012).The British government has already taken a action and adjust some law restriction specially. Business Environment Business environment consisted by two components, general environment and industry environment. Through a deep analysis could help the company compete well in the market and make more profit from that. The general environmental analysis in which a firm exists in following five parts, economic, political, socio-cultural, technological and demographic (Brain Mass, 2013). The recent global economic recession affect business with both rising operation cost and lower profit margin.Almost every industry even companies have been involved in to this horrible crisis. The consumer of the products are facing increase price of commodities. It made people’s life difficult and hard to pay too much on their daily food and drinks. During the economic crisis in 2008, coffee customers were still had 3. 3 cups per day on average and they may choose the lower cost coffee. The political and legal pressure is also filled with the coffee industry. Coffee companies buy coffee beans from different countries under their own regulations and customs.The company has to know the professional knowledge about how to import coffee beans from other country and follow the change of political policy. At the same time, firms must prepare well of necessary forms and permits to do coffee business. It includes business entity applications, tax forms, contracts and store leases and so on. The company also need abide by the laws and regulations issued by the local and federal governments, such as food handling regulation and labor laws. The socia l-culture segment based on the reflection of consumers and how the company response to it.As growing number of health-conscious customers, the company should keep up with the changing situation and meet demand of new market needs. Although companies like Starbucks initially resisted using anything other than whole-milk in coffee beverage preparation. Under the pressure, the product producer need come up with new products with both nutritious and tasty to satisfy the customer’s needs. Nowadays, the technological is getting more important to help extend business almost in any industries. It is also a major factor in the coffee industry.The technology is related to the product innovation, services and the consumer’s interaction. According to Starbucks, as a world’s famous coffee producer, no matter the operation or customer service, what only you could see is technological equipment. The article in â€Å"AdAge† on February 2010, Starbucks was able to use soc ial media to its commercial or customers’ feedback. Technological software is being launched in 2011 that is App Starbucks. It is could help customers make purchase, track reward numbers and check balance by mobile with internet.It is convenient for both cashers in front desk and customers who need a cup of Starbucks. Digital network is also an advantage positioned by Starbucks; Starbucks could service as a moving office even a meeting place thanks to ultimate Wi-Fi connection in its store. For brewing, Starbucks still equipped by advanced coffee brew machines. Such as clover, it precise control time, temperature, material volume in order to qualified coffee (Chorn, 2013). As environment deteriorated day by day, environmental conscious and protection is being paid more attention.It is committed to a role of environmental leadership in all facets business (Starbucks Coffee Company, 2013). Starbucks is considering replacing plastic package by some special biodegradable material ; what is more, Starbucks try it best to do recycling even if some location is hard to come true that. According to industry environment, coffee service has evolved into very specialized profession, the coffee retailer do not believe themselves as merely coffee seller any more. With a profusion of advanced delivery system and a wide variety of products, they willing to create an awesome culture those customers have even experienced.Truthfully, there is no direct offense to Starbucks by other coffee firms; however, more recently an intense competition between those major coffee brands, there will be more pressure on Starbucks. For instance, McDonald's has 14,000 stores in the U. S. and caters to a wider demographic than Starbucks; it also enjoys increased traffic from its variety of well-established breakfast options. McDonald's coffee sales increased 15% in 2006 (Hub Pages, 2012). From the side of customers, customers are powerful force in coffee industry. The largest segment of rev enue is coming from individual buyers.They can influence the price, quantity and quality of the product. That is to say the rate of profit of a coffee company directly affected by customers. Starbucks’s most supplements come from its loyal customers, Starbucks brand has been deep widespread among crowded. But as no apparent lower unemployment rate exists and lots of people fired from their work position, they have to tight daily expenditure even if they are crazy about Starbucks. The price strategy should be mentioned by Starbucks under tough market environment. Replan a flexible and reasonable selling price based on customer behaviors.Firm/Industry Location Starbucks is the largest  coffeehouse  company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India (Wikip edia, 2013). Starbucks’ located combined by daily and evening locations. Almost every location builds at corner of traffic lots. Besides, some of Starbucks located in college campus, because college students are its target market either.Taking a conclusion, Starbucks’ location always depend on how service customers efficiently in order to profits getting back. Business and Pricing Strategies Starbucks planned its pricing strategies divided to two columns. One is that it headed downwards most popular production such as, brewed coffee and lattes coffee. It is also redesigned its menu to feature out low priced brewed coffee or lattes. Another one is increasing the prices of its higher-end more complex drinks including Frappuccinos and caramel macchiatos, of which there is less competition from rivals.In some cases, prices are rising by 30 cents (Pricing for profit, 2009). As a result, some speculate that Starbucks is trying to make the most profit from its devoted custome rs who are hooked on its products. Different price strategy on different marketing production is in order to make good profits. Entrepreneurial Ability of Managers Entrepreneurial Ability of Managers it is an important function of management which helps to maximize efficiency and to achieve organizational goals. The mark of an effective leader is his ability to foresee the business trends and stay ahead of his rivals. Howard Schultz who is the owner of Starbucks.In a sense, Howard Schultz did what similar to Steve Jobs and other innovators have done, creating something that we really did not know we needed until we had it. He spends lots of his time in working place and focuses more on company innovation and effective management. Recently, Starbucks launched its new production that is named Verismo (Business Insider, 2013). Schultz stated that its plan is to use Verismo to be a global leader. As well-know, Starbucks cover more employees’ benefit than other coffee related comp any. No matter part-time workforce or full-time there, Starbucks provide unbelievable benefit that you never seen.That is exactly what Schultz’s belief that employee satisfaction lead to customers’ satisfaction. What is more, Starbucks encourage employee to participate to social activities, it is good way of brand reorganization. An efficient management will release a help to sales increase and profits maximizing. Starbucks always realign its top management based on specific situation. Unlike other company grouping their firm entirely wherever domestic market or international market, Starbucks divided their responsibilities for its business into three global regions, Asia, America and rest of world’s place.Every region has its own executive, which take a hold of the entire region. Which is possible of this change would help maximize its opportunities in growing market like China, Brazil and India. Conclusion Starbucks is the leader of the coffee industry devote to produces high quality and premium roasted coffee to market in many areas of the world. The success is hard to ignore the contribution from Howard Schultz. With his entrepreneurial ability and effective management, Starbucks is keeping moving forward to grow up and face changing situation and variety of problems caused by both internal and external impact.The management structure of Starbucks became a benchmark in coffee industry which many industry players are willing to emulate and study. Starbucks is powered by their continual bringing new innovative product, build good relationship with customers, ability to expand globally and right decision of select locations. Coffee and tea are popularly in all over the world and attract large number of population. Coffee industry is sensitive that can provide attractive revenues to the company. However, the company only could be success and get huge profit under the competition if the efficient and effective strategies are being taken.The key successful factors of coffee industry demand is utilize technology to enhance customer experience, innovate products, select appropriate location and prepare well to conquer competitors. References Business Insider. (2013, Jan 26). Starbucks Seems Almost Giddy about Its Verismo Machines. Retrieved from http://www. businessinsider. com/starbucks-verismo-2013-1 BrainMass. (2012). General Environment of Business. Retrieved from http://brainmass. com/business/business-analysis/191029 Chorn. (2012). Who Is Starbucks' Target Audience? Retrieved from http://smallbusiness. hron. com/starbucks-target-audience-10553. html Chron. (2012). Starbucks ; Its Use of Technology. Retrieved from http://smallbusiness. chron. com/starbucks-its-use-technology-28272. html CNNMoney. (2009, Oct 2). Starbucks' new high-tech coffee. Retrieved from http://tech. fortune. cnn. com/2009/10/02/starbucks-new-high-tech-coffee/ Forbes. (2012, Dec 19). Self-Righteous Starbucks Forced To Chug a Venti of Greedy Gove rnment. Retrieved from http://www. forbes. com/sites/kylesmith/2012/12/19/self-rigtheous-starbucks-forced-to-chug-a-venti-of-greedy-government/ HubPages. 2012). Specialty coffee industry analysis. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis Pricing for profit. (2009, Aug 26). Starbucks’ New Pricing Strategy: The Beginning of the End? Retrieved from http://www. pricingforprofit. com/pricing-strategy-blog/starbucks-new-pricing-strategy-beginning. htm Starbucks Coffee Company. (2013). Our Environmental Mission Statement. Retrieved from http://gr. starbucks. com/en-US/_Social+Responsibility/_Social+Responsibilities/Environment+Mission+Statement. htm Starbucks. 2013). A Brief History of Starbucks. Retrieved from http://philippines. starbucks. com/en-US/_About+Starbucks/History+of+Starbucks. htm The Wall Street Journal. (2010, Nov 15). Starbucks to Open China Coffee Farm, Securing Global Supply. Retrieved from http://online. wsj. com/articl e/SB10001424052748704462704575609733431622088. html Wikinvest. (2012). Starbucks Corporation. Retrieved from http://www. wikinvest. com/stock/Starbucks_(SBUX) Wikipedia. (2013). Starbucks. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis