Marketing communications plan Essay Example | Topics and Well Written Essays - 1250 words

Marketing communications plan - Essay ExampleThis paper includes the analysis of the commercialise situation, marketing and communications objectives, recommended strategy, targeting/segmentation issues, play and actions plans, and people resources implications lastly, is the deployment of the budget and rationale, the critical path of the plan activities and a crucial part of monitoring and measurement activities.The digital audio device market constitutes an yearbook growth rate of 25% in the high fidelity product market. Portable digital audio devices...are becoming very popular with young people, with a project worldwide market size of 20 million units by 2005 (Mourjopoulos, 2005, p.303). blackberry maker Research in Motion (RIM) is the chosen based company that get out enter the hi-fi audio market. In terms of market gap, Blackberry is stable and one of the fastest growing companies in the consumer electronics market. In the recent Smartphone market shares survey, Blackberr y is in the second place with a market share of 17.8% (What hi-fi? Sounds and Vision, 2010). In the worldwide mobile phone market, Blackberry is at the ordinal place with a 100 millionth shipped device. There are many predictions that Blackberry will be left behind by its competitors because RIM function are pretty left behind with less attractiveness as well as loyalty from both developers and customers (TMart Es, 2010). Because competition is very tight, Blackberry is right away in total market share protection mode just like by making some of its product inexpensive (Dunewood, 2010). With this kind of performance, substitute assured that it would not be difficult for RIM to introduce the new range of hi-fi audio products under Blackberrys brand name.Blackberrys usual target market is the business professionals and high income executives however, the younger age groups will be added as the new target consumer group for hi-fi equipments. The range will be targeting the young ge neration because these